Session Key: Finance | HR| Marketing | Operations | Sales

DAY 1: Wednesday, August 18th, 2021

Session Locations and Times

CharTec Main Training Room

ARRC Main Training Room

Conference Room 4: Round Tables

Front Lobby

7:00 AM – 7:50 AM

Day 1: Registration & Welcome Continental Breakfast

8:00 AM – 9:20 AM

by: Alex Rogers

Join everyone in the Main Training Room for the very first Academy session and discover what to expect for the next three days of intensive MSP training.

9:20 AM – 9:30 AM

Mid-Morning Coffee Break

9:30 AM – 10:20 AM

By Nick Points

Have a great Sales Process, but just aren’t getting the “at bats” needed to hit your revenue growth goals? You’re not alone! It’s time to adapt with current times. Nick shows you how to re-define your Solution Stack according to the challenges you are solving.

by: Brandi Reed

Do you want to know what most MSPs have in common when it comes to video strategy? Most of them don’t have one! You see Brandi on Facebook, you saw her on your welcome video, and you see her Virtually. Brandi has developed a Video Strategy Guide to assist you with creating an excellent, strategic, targeted video. Additionally, you will learn how to use that video and repurpose the video.
During the next three days, you will have the chance to film your video in our CharTec Studio with our CharTec videographer, but you must reserve your spot now as there are only 25 available.

10:30 AM – 11:20 AM

The Keys to Client and Agreement Profitability

by: Dan Martin 

One of the biggest challenges with client agreements is measuring and tracking profitability. Tracking services are complex. Regularly meeting your SLAs is even more challenging. Employees spread too thin, and your business is barely getting by. It’s not all about the Benjamins. It’s keeping them and making more.

11:30 AM – 12:15 PM

by: CorKat Data Solutions

Learn how CorKat is a one-stop shop for all your cloud craving.

by: Breach Secure Now

Just like in the game of life, keeping your customers protected from cybercrime threats doesn’t always go as planned.

by: AutoElevate

What does your MSP practice sell and prioritize: security or user experience? Your clients want to feel secure, but they also need to stay productive and efficient with the work they do in today’s competitive landscape. How can you strike the right balance with your clients in a way that will build trust to reduce your risk and maximize revenues?

by: D&H

Cloud computing trends continue to show year-over-year growth, making Cloud and Managed Services one of the fastest growing segments in the IT industry. According to Report Linker, the global cloud computing market is set to exceed $330 billion in 2020 and expected to reach $623.3 billion by 2023. In 2019, IDC named the US as the most significant public cloud market with approximately one third of companies’ IT budgets going to cloud services. In fact, public cloud spend and adoption is growing three times faster than private cloud usage because of SMB demand for access to data everywhere.

12:20 PM – 1:30 PM

Head out to our Back Patio, where there will be a delicious lunch waiting for you. Do you like a bit of competition mixed with networking? We have some fun in store for you.

Whether you want to get a jump ongoing behind the scenes of our MSP or eat fast and then get our MSP Secrets, whatever suits your fancy, now is your chance!

1:30 PM – 2:30 PM

An introduction to Metrics, KPIs, and Exceptions for the MSP

By: Dan Martin

Walk away having Metrics in place and metrics that your team can get behind! You will learn how to adapt to client demands, add new revenue streams, focus on efficiency, and, most importantly, scalability.

by: Crystal and Ari

Close 50% of the deals you present or 100% of them? It makes no difference if you never get a chance to present in the first place! You can be the best closer in the industry and knock your sales presentations out of the park, but this means absolutely nothing if you aren’t getting at-bats! This session will cover curiosity strategies that will help you secure those first appointments.

2:30 PM – 3:00 PM

by: CorKat Data Solutions

Are your prospects hungry for cloud? CorKat is built for MSPs using the finest enterprise ingredients.

by: Breach Secure Now

Join Breach Secure Now for a session that will teach MSPs exactly how to navigate the twists and turns of marketing, selling, and managing the human side of security. MSPs looking to increase cybersecurity sales, proactively mitigate cybersecurity risks, and increase the stickiness of their offering should register for this workshop session to build their step-by-step roadmap to winning the “Cybersecurity Game of Life”!

Walk away from this session with:

-A complimentary 30-day free trial 

-Dark web monitoring for 10 domains FREE for 1 year

-Interactive workbook to set your MSP up for success from start to finish

3:10 PM – 4:00 PM

by: Nick Points

How do you turn someone’s interest (or your outreach) into a first appointment? Once you get to that first appointment, how should the conversation go? Who do you need to talk to? How do you make sure you don’t give away the excitement, and how do you close on the next step in the Sales process, the Discovery?

by: Iryll Roberto

Digital Advertising is difficult and always changing. Though strategies, algorithms, and projects may evolve, there are some key best practices you can always count on to reach your marketing goals. Don’t Miss Out!

4:00 PM – 4:10 PM

Mid-Afternoon Fuel Break

4:10 PM – 4:40 PM

by: AutoElevate

Introduction to WDAC (Windows Defender Application Control), Microsoft’s new native application whitelisting components integrated into Windows. Todd Jones, co-founder of AutoElevate will walk you through what it is, how it works, and how it can be leveraged in your MSP practice as a defense-in-depth layer of security for you and your clients.

by: D&H

“As-a-Service” continues to gain traction across the globe. The XaaS market, projected to reach $345 billion globally, creates a strong pay-as-you-go/recurring revenue stream for businesses and XaaS providers. Now is the time to adopt an XaaS model for your clients! XaaS offers an incredible variety of services and products, supports the remote workforce, enables quick technology deployment, and empowers you to make instant updates and keep pace with a rapidly evolving landscape.

4:50 PM – 5:45 PM

by: Brandi Reed and Marketing

Options! Options! Options! The entire marketing team wants to share with you ideas to inspire, ideas to change, and ideas to grow your business. What it comes down to is people knowing who you are and what you can solve for them. Lets stick to the basics and get your name out there!

5:45 PM – 5:55 PM

Closing Remarks

6:00 PM – 8:00 PM

Happy Hour! Networking! Heavy Hors D’oeuvres!

Agenda is Subject to Change.*