
3 Marketing Objectives your MSP Can’t Ignore
Marketing SuganoShare
Marketing, in general, is misunderstood. If you ask five different people what the term means, you’ll probably get five different answers. Some might equate it to branding, while others may think of it more as campaigns. And while it does include many of these elements, marketing is a much broader pursuit with lots of moving parts.
Unfortunately, when you look at some of the big companies out there that are nailing marketing, it’s hard to translate what they’re doing when it comes to your MSP. For example, many people look to Apple’s ads and campaigns as an example of excellent marketing. But it’s a lot easier for them to market their products than it is for you, and that’s not just because your advertising budget is only a tiny fraction of Apple’s – it’s because iPhones and MacBooks are exciting, and everyone wants them.
People pay for managed service providers because they need them, not because they want them. It’s more like getting car maintenance or replacing a malfunctioning dishwasher. You’re going to need a solid approach that has proven to be successful at marketing something intangible. Here are three objectives that form the foundation of CharTec’s marketing strategy.