
4 Ways You Can Stay Relevant with Digital Marketing
Marketing SuganoShare
If you run a business, you know that most consumers and businesses today are online, so a major part of your marketing has to be digital, at least if you want to make any headway in reaching them. The scope of digital marketing application is massive. And it isn’t all about social media marketing.
Marketing has always been on the move, in terms of how it's defined and executed. From the early days of telephone and wireless transmission, the huge TV trend, radio and billboard commercials and the internet, to social media platforms, IoT—and more—businesses and brands have always had to be on their toes to figure out what's coming next.
Who will win, and who will lose?
Businesses that understand the swiftness with which these marketing trends evolve typically start working on their marketing strategy for the next year as early as Q2 of the current year.
This means that any business that wants to thrive cannot afford to stick to what was working for them in the past. Businesses must always be on the lookout for new marketing trends.
Here are just a few exciting marketing developments that have grown in 2017 and are due to explode in 2018.
- Smartphones will see increased marketing dominance.
- Location-based advertising will increasingly be adopted by small businesses.
- Video will continue to dominate other ad media.
- The one-size-fits-all content strategy will grow obsolete.