How AI can help your MSP generate leads

Statistics show that AI technology can boost and help your MSP company's productivity by as much as 40 percent, according to Brandi Rogers, Marketing Director of CharTec. It can collect customer insights to anticipate your customer's next moves. It's also very useful with automation, which can facilitate scaling. Nobody can do everything all the time. But perhaps one of the more interesting ways it can help is in lead generation and content marketing. Here is a look at how two popular AI platforms can help your MSP expand its reach.

Quillbot AI can Help Your MSP

One of the most efficient ways to get the most out of your marketing efforts is by repurposing content. We've talked about how you can take a short marketing video, have a transcript generated, and send it off to a content writer to turn it into a blog post. You can take snippets of it and share them on social media or use them in emails. This AI is very useful and can help your MSP But now, artificial intelligence has made it easy to get even more mileage out of your content investment. Tools like Quillbot can take a single blog post and work wonders with it. To use it, you will need to begin with a blog post. You can write it yourself or hire a content writer; either way, you need to determine the topic. One approach is to choose a problem your target market is facing and write a post that helps solve it. For MSPs, this will probably be something technical, but you need to make sure that you write it in a language that is simple for people without a technical background to understand. In addition, you want to make sure that the post provides value.

Improve flow

Once you have a post, you can run it through Quillbot's paraphrasing tool using Fluency mode. This approach will make the post flow better and fix any grammar mistakes it comes across. Just paste some copy into the interface, and it will rewrite it for you. However, you will always want to read through what it comes up with and be sure it sounds good. It's a great tool, but even the best AI gets things wrong from time to time. There is no substitute for a human reader, so make sure it doesn't sound like a bot wrote it; use it to help you rather than carry out the whole project.

Turn it into a newsletter

Next, you can turn your blog post into a newsletter using the tool. First, you will want to shorten your content to a reasonable length for a newsletter. This step could mean getting rid of the post's introduction or focusing on a few specific steps or tips. Then, place a call to action at the end urging subscribers to read the full post for further information. Quillbot has a mode called "concision" that helps you turn a long post into one with shorter sentences that still says the same thing. Once you run it through this tool, proofread the newsletter and send it out.

Create social media posts

Finally, you can use your condensed newsletter as the basis for a short and punchy social media post. A good formula is presenting the main problem, sharing quick steps to solve it, and asking readers if they have any more questions. Of course, you will also want to include a call to action at the end to encourage readers to view the full post. You can use Quillbot's paraphrasing tool in standard mode to make sure you phrase your post in an easily digestible fashion.

Jasper AI can Help Your MSP

Jasper is another useful AI tool for generating leads. It's great for sparking ideas that can guide your content creation efforts. For many businesses and content writers alike, finding original content ideas can be the most challenging and time-consuming part of the entire project. The tool can create topics that will apply to your audience and attract their interest, which means it's more likely to be read and shared, and by extension, expand your reach. It's also very good at coming up with social media captions. You can enter your company name and a description–for example, you could copy your About Us page. You can also show the tone you want to use, whether it's sophisticated, funny, or serious. Finally, you can enter some examples of what you wish to offer. Based on this information, it will provide you with some topic suggestions. It can generate a blog post outline for you that can help guide your writing. It can also generate the full post for you if you wish, but again, you will want to read it to ensure it doesn't sound like a robot wrote it and make sure you add a personal touch to it. Of course, there is no substitute for a professionally written post, but this can be useful if you are in a pinch and your content writer or copywriter is unavailable. Once the post is done, you can also create Facebook ads and social media posts. Jasper can also create infographics, videos, and other forms of visual content to make your written posts less monotonous and more engaging. AI is becoming increasingly sophisticated, and while there will always be a need for human marketers and writers, it can make these jobs easier and give your marketing efforts a major boost for your MSP.

Here are a few other AI tools that provide lots of help with your MSP efforts.

HotJar – Great for tracking the journey of your prospects and clients. Helps us determine where contacts are dropping off and converting from. SemRush – We use SemRush for metrics, analytics, reports, social media posting, position tracking, on page SEO checking, building marketing calendars, content topic research and running site audit reports. Canva – We use canva to create graphics that range from social posts, banners, GIFs, videos, and so on. There are many templates that will take the creative part away. Bonjoro - We use Bonjoro to create and send personal videos. Personal videos are a great way to add a personal touch for clients. These can add to your retention rate and it is a great tool for converting prospects. If you are an MSP, new or seasoned, we welcome you to attend one of our four training academies that are designed specifically around your problems and pain points. CharTec has been training MSPs like you to sell, market and grow since 2013. CharTec is a Digital Marketing Winner for the Ava and Marcom Digital Awards in 2022.