Let's Party! The How-To of Successful Events
Gabe UlloaShare
Who doesn't love a party? Well that's exactly what your clients are thinking too. Remember, the goal of an event isn't to give out free booze or food, but to ultimately drive sales. So how do you plan on doing this? With a strategy of course! Ultimately, what is your overall goal of this event? Are you looking to: add prospects to your email database, close deals, create public awareness, or release new product information? Each of these different goals have their own set of challenges. This boils down to different types of events. Events are broken down into a few different types:
- Community or Charitable
- Local or Networking Event
- Tradeshow or Expo
- Internal Events