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Marketing = Sales Enablement

Marketing = Sales Enablement

Marketing Sugano

There is a problem in the MSP industry today. When business owners say marketing, they expect people to be beating down their doors begging for them to present a quote....

Marketing = Sales Enablement

Marketing Sugano

There is a problem in the MSP industry today. When business owners say marketing, they expect people to be beating down their doors begging for them to present a quote....

What do I do if the Owner doesn’t Show?

What do I do if the Owner doesn’t Show?

Marketing Sugano

You’ve gone through all the effort to conduct a strong Discovery, create your full presentation, price out the right offering, and prepare all of your Visios. Now, you’ve just arrived...

What do I do if the Owner doesn’t Show?

Marketing Sugano

You’ve gone through all the effort to conduct a strong Discovery, create your full presentation, price out the right offering, and prepare all of your Visios. Now, you’ve just arrived...

Will this deal close?

Will this deal close?

Marketing Sugano

Does this scenario sound familiar? You’ve gone in, nailed your presentation, and the prospect says, “Let me think about it and talk with my team.” You set up an appointment...

Will this deal close?

Marketing Sugano

Does this scenario sound familiar? You’ve gone in, nailed your presentation, and the prospect says, “Let me think about it and talk with my team.” You set up an appointment...

When to Fire Your Salesperson

When to Fire Your Salesperson

Marketing Sugano

Sometimes, even though you’ve gone through the correct hiring process, and you’ve put them on a proven 45-day road map, a salesperson will still fail. When do you know that...

When to Fire Your Salesperson

Marketing Sugano

Sometimes, even though you’ve gone through the correct hiring process, and you’ve put them on a proven 45-day road map, a salesperson will still fail. When do you know that...

Why Sales Hire Training Matters

Why Sales Hire Training Matters

Marketing Sugano

You’ve taken the necessary steps to effectively hire a salesperson. Now, that they’re onboard; you just have them shadow you on a few of your sales calls, then let them...

Why Sales Hire Training Matters

Marketing Sugano

You’ve taken the necessary steps to effectively hire a salesperson. Now, that they’re onboard; you just have them shadow you on a few of your sales calls, then let them...

Hiring a Sales Superstar: When to Hire

Hiring a Sales Superstar: When to Hire

Marketing Sugano

Hiring a sales superstar can be a challenge; but once you find one with drive, determination, and a trainable attitude, success is around the corner. Before you start down this...

Hiring a Sales Superstar: When to Hire

Marketing Sugano

Hiring a sales superstar can be a challenge; but once you find one with drive, determination, and a trainable attitude, success is around the corner. Before you start down this...