Let’s be real—Marketing for MSPs isn’t for the faint of heart. You’re juggling clients, putting out IT fires, and trying to convince prospects that no, their nephew who "knows computers" isn't qualified to manage their cybersecurity. And now I’m here to tell you the root of your marketing problem is probably your website. Fun, right? [...]
Watch: Transform Your MSP with Vertical Market Marketing Learn actionable strategies to dominate your vertical market from Brandi Rogers herself. Let’s get real—MSPs don’t thrive by casting a wide net anymore. If you want to dominate in 2025, it’s all about Vertical Market Marketing (say that five times fast). Targeting specific industries isn’t [...]
Are you an MSP looking to dominate specific industries in 2025? With the new Trump administration's policies on the horizon, understanding industry trends and tailoring marketing strategies is more crucial than ever. In this blog, we will explore how industry-specific marketing can help you grow your MSP business. Understand Your Industry Inside Out Marketing effectively [...]
WordPress is in a legal dispute with WP Engine, a popular managed hosting provider. This has shaken the website hosting and content management world. While many are busting out the popcorn as they watch the drama unfold, this battle isn't just about a petty disagreement between the two tech giants. The outcome could create a [...]
Are you ready to take your MSP to the next level? Have you wanted to attend an Academy but found it challenging to pull off the travel logistics to Bakersfield? Have you never attended an Academy before and want to see what all the fuss is about? Or maybe you’ve already attended Academy or Sales [...]
Many MSPs are excellent at the technical aspects of their business, but sales and marketing can prove very challenging. Enter CharTec Academy, the best MSP training event in the nation. Through its uniquely engaging and informative approach, it covers all the nuances involved in the sales conversations MSPs have with their clients. [...]
Listen to Blog Here Is it enough that you speak your potential MSP customer's language? Are goal-setting and influencer marketing enough to reach your target audience? These are recommended tactics by experts at CharTec, but there are more ways to score more clients! Here are some solutions you can explore to create the [...]
We are in a transformational stage in the global MSP market. Instead of getting caught up in the dread and discussion of an economic landscape that is filled with words like “recession”, “market decline”, and “unemployment”, our Academy focuses on things you can execute in the second half of 2023. This will allow you to [...]
Few things are more powerful for motivating sales representatives than a good compensation plan. For MSPs, the most successful way to create winning compensation plans is to align businesses' interests with those of sales reps. Some business owners wonder why they should pay salespeople to do what they were hired to do in the [...]
Statistics show that AI technology can boost and help your MSP company's productivity by as much as 40 percent, according to Brandi Rogers, Marketing Director of CharTec. It can collect customer insights to anticipate your customer's next moves. It's also very useful with automation, which can facilitate scaling. Nobody can do everything all the time. [...]
