Day 1 - February 18, 2026
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7:00 AM
mealsLocation: Vendor Lobby
Registration, Facility Tours & Breakfast
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8:00 AM
salesLocation: CharTec Main Training Room
Opening Remarks + Redefine Your Offering for Tomorrow's MSP
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Nick Points
VP,
CharTec -
Josh Gossett
CEO,
CoreTech
Read Description
In today’s competitive landscape, success isn’t just about delivering solid MSP services—it’s about defining what you offer and why it matters. If every provider is selling the same stack from the same vendors, how do you set yourself apart? The answer is in how you shape and package your offering. This session will guide you through deciding what belongs in your core offering and what needs to be added, pricing strategies that align with value (not just cost), packaging services in ways that clients understand and are eager to buy, positioning your team’s expertise as a differentiator. Walk away with a stronger, clearer offering that highlights your unique strengths, resonates with client needs, and commands the price you deserve.
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9:30 AM
marketingLocation: ARRC Training Room
Locking Down Your Marketing Plan
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Emalee Sugano
Senior Director of Marketing,
Local Marketers
Read Description
Most MSPs aren’t short on ideas, they’re unclear on how to prioritize them, focus, and really move the needle. In this session, you’ll identify the gaps holding your business back, hone in on what matters most for the quarter and year ahead, and leave with a proven process on how to create practical, ready-to-implement blueprint.
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9:30 AM
salesLocation: CharTec Main Training Room
5 Pre-Requisites Every Deal Needs to Cross the Finish Line
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Josh Gossett
CEO,
CoreTech
Read Description
Does your sales pipeline feel stalled and sluggish, like someone let the air out of the tires just as you were gaining speed? Are prospects hesitating to move forward, leaving you wondering why you’re not closing more deals despite offering top-tier services? In this session, we’ll break down the five key prerequisites for selling managed services effectively. Learn how to establish trust, build credibility, and guide prospects confidently through the sales process to secure the necessary wins at each stage. Get ready to reshape your pipeline, accelerate decisions, and turn hesitation into commitment—so your funnel delivers more deals at the bottom.
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10:45 AM
operationsLocation: CharTec Main Training Room
Metrics that Matter
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Dan Martin
Chief Evangelist,
CharTec
Read Description
Most MSPs are tracking numbers. Very few are tracking the right numbers. In this session, we’ll break down the difference between vanity metrics and leadership metrics and help you determine exactly which KPIs should drive management decisions, motivate your team, and ensure the right work is actually getting done. You’ll learn how to identify the core operational metrics that truly impact profitability and client satisfaction, separate activity tracking from outcome accountability, use metrics to coach performance, align KPIs with roles, and build scorecards that create clarity instead of confusion. When your team knows what matters, and you measure it consistently, performance improves, culture strengthens, and execution becomes predictable. Stop drowning in data. Start leading with numbers that move the business.
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10:45 AM
salesLocation: ARRC Training Room
From Prospect to Close: First Appointments
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Nick Points
VP,
CharTec
Read Description
In this session, you’ll learn proven techniques for getting prospects to open up. Through effective questioning and active listening, you’ll discover how to pinpoint their true pain points, tailor your solutions to their unique needs, and position yourself as the must-have provider they didn’t know they were missing. And before you put it into practice live, you’ll learn how sharpen your skills using our proprietary AI tool—a safe place to practice voicemails and outreach, get a score on your performance, and build confidence before the real conversations begin. Get ready to turn “we’re fine” into “let’s talk!”
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12:15 PM
salesLocation: CharTec Main Training Room
Morning Recap
Read Description
How is Academy going so far? What have you learned? What do you hope to learn next? We'll also here from some of our amazing sponsors that make Academy possible
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12:45 PM
mealsLocation: Back Patio
Networking Lunch
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1:55 PM
operationsLocation: ARRC Training Room
Crafting a Performance Compensation Plan that Actually Works
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Dan Martin
Chief Evangelist,
CharTec
Read Description
Compensation is one of the trickiest levers in running an MSP. Get it wrong, and you end up with frustrated techs, inconsistent service delivery, and runaway labor costs. Get it right, and you’ll align your team’s performance with the outcomes that matter most—profitability, customer satisfaction, and retention. In this session, we’ll cut through the noise and show you how to design a performance-based compensation plan that motivates without breaking the bank. You’ll learn how to tie compensation to the right KPIs, common pitfalls MSPs fall into (and how to avoid them), simple structures you can implement immediately, and how to balance accountability with sustainability so your comp plan scales as you grow. You'll leave with a framework you can bring back to your MSP to drive performance, boost retention, and stop compensation from being a constant headache.
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1:55 PM
salesLocation: CharTec Main Training Room
How to Lead Discovery for Maximum Impact
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Nick Points
VP,
CharTec
Read Description
Ever hear these from prospects: 'Any chance we could speed this up?' 'Can you just give me the price already?' 'I have another meeting—finish the presentation with my office manager, and I’ll get back to you.' It’s painful, but all too common. In this session, we’ll show you how to move beyond the 'amateur slideshow' approach and transform your sales presentations into engaging, high-impact conversations. Learn how to read the room, captivate your audience, and present your solutions in a way that keeps prospects hooked. By the end, you’ll be ready to close the deal straight from the stage!
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3:00 PM
salesLocation: CharTec Main Training Room
From On‑Prem to MRR: Turning Dying Servers into Sticky Revenue
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Timothy Yaussi
Solutions Architect,
CorKat
Read Description
We’ll map common sticking points in migrations and share deal structures that keep risk low, margins high, and customers delighted.
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3:00 PM
salesLocation: ARRC Training Room
Selling Communication & Safety in One Powerful Platform
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Jeff Moss
Solutions Engineer,
Sangoma -
Gerry Davis
Director of National Partner Sales,
Sangoma
Read Description
With flexible UC across cloud, hybrid, and on-prem, Sangoma delivers a connected portfolio that includes voice, networking, hardware, integrations, and campus safety system integration—so you can build complete, resilient solutions.
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3:45 PM
salesLocation: CharTec Main Training Room
Hiring Your Next Sales Superstar: What MSPs Need to Know
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Josh Gossett
CEO,
CoreTech
Read Description
Finding a top-performing sales hunter for your MSP can feel like searching for a needle in a haystack. In this insightful session, Josh Gossett breaks down what it really takes to identify, hire, and retain the right person for your sales team. Using the proven DISC assessment tool, Josh reveals the key personality traits and behaviors that align with success in sales, and how to recognize them during the hiring process. But hiring is just the beginning—Josh also shares tips for setting up your new sales professional for long-term success in the MSP space. If you’ve been frustrated by hiring mismatches or inconsistent sales performance, this session will help you streamline your hiring process and build a high-impact sales team that drives results.
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5:00 PM
mealsLocation: Vendor Lobby
"Casino Night", Dinner, Drinks & Networking
Read Description
CorKat presents: Casino Night! Join us for roulette, blackjack, poker, and craps. Dinner will be in the lobby until casino night is prepped to play, then we'll be moving what remains, outside.
Day 2 - February 19, 2026
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7:00 AM
mealsLocation: Vendor Lobby
Breakfast and Networking
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8:00 AM
salesLocation: CharTec Main Training Room
Winning the Day You Present: Close on Value - Kill Objections
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Nick Points
VP,
CharTec
Read Description
Do objections from potential clients feel like roadblocks in your sales process? From concerns about pricing and timing to questions about the competition, what if you could anticipate and address these objections before they even arise? In this session, we’ll equip you with proven strategies to confidently respond to common sales objections, turning challenges into opportunities. By mastering how to handle concerns about pricing, timing, and more, you'll be able to demonstrate your value more effectively and close agreements the day you present.
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11:30 AM
salesLocation: CharTec Main Training Room
Agentic AI – The New Adversary
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Dom Wells
Channel Development Manager,
WatchGuard
Read Description
Agentic AI is reshaping the cybersecurity battlefield. This session walks through the evolution of AI in cybersecurity, the rise of the autonomous “agentic adversary,” and how attackers are now using adaptive, self-directed AI to target MSPs and their customers. We will demonstrate a real attacker scenario and outline practical ways MSPs can strengthen their defenses with modern AI-driven protections and Zero Trust architecture.
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11:30 AM
salesLocation: ARRC Training Room
Demystifying AI: Empowering Partners with Microsoft M365, Azure, and D&H Solutions
Read Description
Unlock the potential of Artificial Intelligence with practical strategies and tools that drive business growth. This session will break down AI concepts into actionable insights and showcase how D&H Distributing, combined with Microsoft M365 and Azure, can help partners build a robust AI practice. Learn how to leverage cloud services, productivity platforms, and expert support to deliver innovative solutions for your customers. Join us to learn how D&H is transforming the MSP landscape with our comprehensive Microsoft CSP services and the cutting-edge GOBIG AI Program. Together, we can achieve greater heights and unlock new opportunities for growth and innovation.
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12:00 PM
mealsLocation: Back Patio
Networking Lunch
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1:00 PM
operationsLocation: CharTec Main Training Room
Optimizing Service Delivery Processes for MSPs
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Dan Martin
Chief Evangelist,
CharTec
Read Description
Are your service delivery processes inefficient, resulting in delays, errors, and client dissatisfaction? You could continue with subpar service delivery processes, risking client retention and damaging your reputation in the competitive MSP market. You will explore strategies for optimizing service delivery processes within MSP operations. Through real-world examples and practical exercises, you will learn how to streamline workflows, improve response times, and enhance service quality to meet client expectations. Join us to discover proven methods for optimizing service delivery processes, enabling you to deliver superior services, retain clients, and outperform your competitors.
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1:00 PM
salesLocation: CharTec Main Training Room
Connecting with Current Clients - Technology Business Reviews
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Nick Points
VP,
CharTec
Read Description
Most MSPs schedule Technology Business Reviews because they know they should. Very few run them in a way that clients actually value. In this Academy session, we break down how to transform your Technology Business Reviews from ticket rehash meetings into strategic business conversations that deepen relationships, uncover opportunity, and drive recurring revenue. You’ll learn how to reposition the review from “support recap” to strategic advisory session; present metrics that matter to the client’s business, not just your SLA; lead consultative conversations that uncover risk, growth, and project opportunities; eliminate common mistakes that cause clients to ignore or cancel reviews; and execute post-meeting follow-through that reinforces value and accountability. If your clients see QBRs as optional, this session will show you how to make them indispensable.
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2:15 PM
marketingLocation: ARRC Training Room
Marketing Events - Optimizing this Outreach Tool
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Emalee Sugano
Senior Director of Marketing,
Local Marketers
Read Description
Many MSPs wait for referrals. High-growth MSPs create marketing momentum. In this session, we’ll break down how to strategically use events, from Lunch & Learns to co-hosted client experiences, as a predictable pipeline and authority-building engine. This is not about “throwing a happy hour and hoping something happens.” It’s about designing events with intention, positioning, and measurable ROI. You’ll learn how to choose the right type of event based on your growth stage and target market, structure Lunch & Learns that convert attendees into qualified opportunities; maximize trade shows without wasting time, budget, or booth space; co-host strategic events with clients, centers of influence, and vendors; and align sales follow-up so momentum isn’t lost after the event, We’ll also cover topic selection, invitation strategy, positioning, and post-event execution, so your events generate real conversations, not just catering invoices.
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2:15 PM
salesLocation: ARRC Training Room
Pricing, Selling, and Delivering HaaS
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Justin Nusz
Sr. Product Sales Manager,
CharTec -
Tristen Bandy
Product Sales,
CharTec
Read Description
Hardware margins are shrinking. Clients expect flexibility. Cash flow matters more than ever. Hardware as a Service (HaaS) isn’t just a financing model, it’s a strategic revenue engine when structured correctly. In this session, we’ll show you how to leverage CharTec’s CORE portal to confidently price, position, and operationalize Hardware as a Service so it becomes a predictable, profitable part of your offering, not a risky add-on. You’ll discover how to use CORE’s pricing calculator to structure profitable HaaS agreements; package hardware, support, and lifecycle management into one compelling offer; position HaaS as a strategic business solution, not “leasing”; manage refresh cycles, documentation, and backend operations seamlessly; and protect margins while improving client retention and long-term value.
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3:30 PM
financeLocation: ARRC Training Room
12 Unique Financial Challenges Faced by MSPs
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Tony Bela
CFO,
CharTec
Read Description
Revenue looks good on paper. Cash flow feels tight. Margins fluctuate. Owner pay gets inconsistent. Growth creates more stress instead of more freedom. If that sounds familiar, you’re not alone. In this Academy session, we’ll break down 12 of the most common financial challenges MSPs face , and the operational and strategic fixes that actually solve them. This isn’t accounting theory. It’s real-world financial clarity for MSP owners who want control, predictability, and profit.
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3:30 PM
marketingLocation: CharTec Main Training Room
Budget is Zero - Filling the Funnel
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Emalee Sugano
Senior Director of Marketing,
Local Marketers
Read Description
You don’t need a bigger budget. You need better execution. In this fast-paced, tactical Academy session, we’re breaking down five zero-cost marketing strategies you can implement immediately to generate more conversations, support sales, and build consistent pipeline momentum. Just practical, proven actions that drive visibility and engagement starting tomorrow. In this session, you’ll learn how to ;everage your existing client base to create referral momentum; turn your sales conversations into repeatable marketing content; activate social media strategically without spending all day on it; re-engage dormant prospects already in your CRM; and position your expertise through simple authority-building moves.
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4:45 PM
marketingLocation: CharTec Main Training Room
Bridging the Divide: Aligning Sales and Marketing for Ultimate Growth
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Brandi Rogers
Premium Marketing Director,
CharTec -
Josh Gossett
CEO,
CoreTech
Read Description
Is your sales team blaming marketing for weak leads, while marketing accuses sales of dropping the ball? This session dives into one of the biggest challenges MSPs face: bridging the gap between two departments that should be working hand in hand. Discover how to turn finger-pointing into high-fives by aligning strategies, sharing goals, and creating a seamless handoff process that converts prospects into loyal clients. Are you ready to unite your teams and unleash your business's full growth potential?
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6:00 PM
mealsLocation: Vendor Lobby
Dinner, Drinks and Networking, with Live Music
Read Description
Dinner, networking, and music in the Vendor Lobby
Day 3 -
No sessions found for
Meet The Speakers
Alex Rogers
CEO and Co-Founder, CharTec & ARRC Technology


































