Experience Academy in 30 Seconds
See what it's like to spend two days inside a real MSP.
Every MSP Hits a Point Where Working Harder Isn't Enough.
Most MSP owners don't struggle because they lack technical knowledge. They struggle because the business has become harder to manage than the technology. Sales slows down. Marketing becomes inconsistent. The owner becomes the answer to every question. If that sounds familiar, you're not alone.
Which part of your business is holding your growth back today?
Sales
Why aren't we closing more deals?
Discovery feels inconsistent. Proposals get ignored. Price becomes the conversation.
Many MSPs rely on inconsistent discovery conversations.
Learn how we build a repeatable sales process →
Marketing
Why isn't our marketing working?
You're sending emails, posting, maybe running ads — but qualified conversations aren't happening.
Most MSPs still depend heavily on referrals.
See how we turn marketing into sales opportunities →
AI
Everyone is talking about AI... but where does it actually fit?
Technicians? Marketing? Sales? Documentation? Client communication?
Business owners are asking about AI faster than many MSPs are preparing for it.
See how our team uses AI every day →
Operations
Why does everything still depend on you?
You hired good people. But approvals, decisions, and problems still land on your desk.
Growth becomes difficult when every decision depends on the owner.
Learn the systems that create consistency →
Leadership
Why does growth feel harder than it should?
The business grows... then something breaks — hiring, communication, accountability, profit.
Strong businesses are built through systems, not constant supervision.
See how strong leadership systems change everything →
Technology Isn't What's Holding Most MSPs Back.
Business systems are.
Academy isn't built around products or vendors. It's built around helping MSP owners improve the way they sell, market, lead, communicate, and operate — because when those systems improve, everything else gets easier.
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Why Learn From CharTec?
For more than two decades, CharTec has helped MSPs improve sales, marketing, leadership, operations, recurring revenue, and business strategy.
Unlike traditional conferences, Academy takes place inside our own operating Managed Service Provider.
Every campaign, sales process, leadership meeting, AI workflow, operational system, and service process you'll experience is something we actively use — not a hypothetical example built for a presentation.
You won't spend two days listening to theory. You'll spend two days seeing how a successful MSP actually operates.
20+
Years Helping MSPs Grow
1
Real Operating MSP
100%
Systems We Actually Use
Stop Listening to How Other MSPs Think You Should Run Your Business.
Come see how one actually does it.
How much easier would implementation be if you could actually see it before trying to build it yourself?
There are plenty of places to learn new ideas. Academy is different because you'll see those ideas being used inside a real MSP — sit in on meetings, watch live discussions, ask questions while work is happening, and see the systems behind the business.
AI CONCEPT ART
Sales
Marketing
AI
Operations
Leadership
Traditional Event
Listen to presentations
Take notes
Go home with ideas.
CharTec Academy
Watch a real MSP operate
Ask questions while it's happening
Leave with systems you can implement.
Your MSP
Apply what fits your business
Build your own processes
Return with an implementation plan.
You don't learn to run a business by watching PowerPoint slides.
You learn by seeing how successful businesses actually operate.
Learn How Every Department Works Together.
Sales. Marketing. Operations. Leadership. AI. Profitability.
None of these operate in isolation. Academy shows you how they connect inside a real MSP.
You won't spend two days listening to theory. You'll learn practical strategies, watch real examples, ask questions, and leave with ideas you can put into action — because learning something new only matters if you can use it on Monday morning.
New for This Academy
Optional Pre-Day Workshop
Microsoft Copilot for MSPs Workshop
October 6 | 1:00 PM – 5:00 PM
Learn how to turn Microsoft Copilot into a service your clients will actually buy. Built in partnership with Microsoft and D&H, this hands-on workshop shows you how to package, position, and deliver Copilot as a real offering — not just a talking point.
If one of your clients asked about Microsoft Copilot tomorrow, would your team know exactly what to recommend?
In partnership with Microsoft + D&H
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Microsoft Copilot Workshop Image
Sales
Why do prospects disappear after the proposal?
Improve discovery, communicate value, handle objections, and build a process your whole team can follow.
Marketing
Why isn't my marketing creating enough qualified conversations?
See how campaigns, email, SEO, paid ads, social, webinars, and AI work together to build pipeline.
AI
Everyone's talking about AI. We'll show you where it actually belongs.
Practical AI across sales, marketing, documentation, leadership, and service delivery.
Optional: AI Co-Pilot Workshop available as a pre-day add-on.
Operations
Why does the business still depend on me?
Stronger processes, documentation, accountability, and service delivery systems.
Leadership
How do I stop being the bottleneck?
How MSP leaders build accountability, coach managers, and create a business not dependent on one person.
Profitability
Where does long-term growth really come from?
Pricing, recurring revenue, HaaS, operational efficiency, and stronger client conversations.
You won't leave with more notes. You'll leave with a clearer plan.
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Attendees Working Together Photo
If your team implemented just one new system from each of these areas, what would your business look like six months from now?
See every session, workshop, and hands-on training experience included with Academy.
For Service Leaders
Go Deeper Into Execution During Academy
Academy gives your team the full MSP growth experience. Operations Lab gives service and leadership-focused attendees a deeper working session inside that same Academy journey.
For MSPs that want to go deeper into service delivery, documentation, accountability, workflow, and operational execution, CharTec offers Operations Lab during the Academy experience. It is designed for service leaders, managers, and team members who want more hands-on time building repeatable systems while still being part of the larger Academy environment.
Learn More About Operations Lab
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Academy Was Built for MSP Owners Ready to Build a Better Business.
Academy isn't about learning another sales script or leaving with a notebook full of ideas. It's about stepping back from the daily chaos long enough to see what's working, what's getting in the way, and what needs to change.
If your business looked exactly the same a year from now, would you be happy with where it is today?
Academy is a good fit if...
Your referrals have slowed down.
You're getting marketing activity, but not enough qualified opportunities.
Sales feels different depending on who's selling.
Your team still depends on you to solve too many problems.
You're interested in AI but don't know where it fits.
You want more consistency across your business.
You're looking for practical ideas you can actually implement.
You're ready to work on the business - not just in it.
0 / 8
Check the boxes that sound like your business.
MSP Owners
Looking to build a business that doesn't depend on them for every decision.
Sales Leaders
Looking for a more consistent sales process that wins better clients.
Marketing Leaders
Looking to generate more qualified conversations through campaigns that work.
Leadership Teams
Looking to improve accountability, communication, and operational consistency.
Attendees Collaborating — Wide Photo
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You Don't Have To Figure It Out Alone.
Secure Your Seat
Join other MSP owners who are investing in the future of their business — not just another event.
This Isn't Two Days of Sitting and Listening.
It's Two Days Inside the Business.
You'll move between live instruction, real examples, group discussion, and behind-the-scenes access to a working MSP.
[Microsoft Copilot Workshop - Large Photo]
Optional Pre-Day
Microsoft Copilot for MSPs Workshop
October 6 | 1:00–5:00 PM
Hands-on session for deploying, packaging, pricing, supporting, and monetizing Microsoft Copilot.
Two Rooms. Two Paths. One Complete Academy Experience.
Every session block offers two concurrent learning rooms. Attend the sessions that best fit your role, current challenges, and business goals. Whether you're focused on growth or strengthening your internal business systems, you'll build a personalized Academy experience while remaining part of one unified event.
[Sales Meeting / Training Room - Large Photo]
Room A
Growth & Revenue
Sales, marketing, AI, client conversations, revenue strategy, and business development.
[Leadership / Service Delivery Meeting - Large Photo]
Room B
Leadership & Execution
Leadership, service delivery, team accountability, documentation, workflows, implementation, and building repeatable business systems.
Sales and marketing stay aligned because they support the same growth engine. Leadership, service delivery, and execution-focused sessions run alongside them so every attendee can choose the room that fits their role in that moment.
What You'll See Inside the MSP
[Academy In Session - Large Cinematic Photo]
Live Sales Training
Real conversations. Real coaching.
Marketing Strategy
Campaigns. Messaging. Lead gen.
AI Workshop
Practical implementation.
Leadership
Meetings. Accountability.
Operations
Service delivery. Process.
Two full days of Academy
Sales & Marketing Training
AI Sessions
Leadership & Operations
Networking with MSP Owners
Breakfast, Lunch & Refreshments
Hands-on Exercises
Practical Takeaways
Small Class Size.
Bigger Conversations.
Because Academy happens inside a real operating MSP, seats are intentionally limited. That means more interaction, more questions, more discussion, and more opportunities to learn from the instructors and other MSP owners.
Secure Your Seat
See the agenda, meet the instructors, and reserve your place at the next Academy.
The Best People to Tell You About Academy Aren't Us.
They're the MSP owners who went home and put it to work.
What would one breakthrough be worth to your business over the next twelve months?
Every MSP arrives with different challenges. Some want more leads. Some need a better sales process. Some want stronger leadership. What they have in common: they came looking for answers, and they left with a plan.
60–90 Second Video
[Academy Video Testimonial Placeholder]
We Didn't Need More Ideas. We Needed A Better System.
Hear how Academy changed the way this MSP sells, markets, leads, and grows.
Sales
“My first deal after Sales Lab was $1,800 a month for 36 months. About six months later, we closed a $40,000 per month HaaS agreement. That changed the trajectory of our business.”
Ashley
MSP Owner
HaaS Growth
“We closed two HaaS agreements this month and expect two more next month. If you haven't experienced the CharTec way, get yourself to Academy.”
Michael L.
Deeptree
Business Growth
“When I joined CharTec, we were at zero dollars in recurring managed services. Today we've surpassed $100,000 in monthly recurring revenue. Follow the system. It works.”
Joshua Boyd
MSP Owner
$0
Monthly recurring revenue achieved by an Academy attendee
$40K
Monthly HaaS agreement after implementation
1000s
Of MSP owners trained through CharTec
2 Days
That change how owners think about their business
The value of Academy isn't what you learn while you're here. It's what changes after you get home.
The real return on Academy isn't measured at the end of Day Two. It's measured by the conversations you have with prospects, the meetings you run differently, and the confidence to stop guessing and start leading with intention.
Secure Your Seat
Join the next group of MSP owners investing in the future of their business.
Monique Rogers
CXO and Co-Founder, CharTec
Dr. Monique Rogers is a visionary leader, lifelong learner, and passionate advocate for holistic well-being and empowerment. As the Co-Founder of ARRC Technology and CharTec, Dr. Rogers has not only built transformative businesses but has also embodied the power of purpose, resilience, and intention in every aspect of her journey.
Her academic foundation is rooted in a Bachelor's degree in Communications with a focus on Business Administration and Marketing from CSUB, a Master’s in Industrial and Organizational Psychology from Walden University, and a Doctorate of Education from USC, where her groundbreaking dissertation, "Negotiation Strategies for Women Impacting the Gender Earnings Gap at Midlife," highlights her commitment to creating equitable pathways for women. She has further honed her wisdom through the Harvard University Program on Negotiation and is currently pursuing a Master's in Law at USC Gould School of Law, embracing continuous growth as a way of life.
Dr. Rogers' professional journey began with a bold vision: transforming a two-person technology repair start-up into ARRC Enterprises, Inc., a thriving managed technology services company and five-time INC 5000 honoree. Alongside its sister company, CharTec, which empowers and educates technology leaders globally, ARRC continues to be a pillar of innovation and service in Kern County after 32 years.
Beyond her professional accomplishments, Dr. Rogers embraces her role as a mother, nurturing two grown young adults, and the loving caretaker of her two rescue dogs. Her spirit of service extends into her personal life, where she finds balance and inner peace through teaching yoga. Grounded in mindfulness, movement, and intention, she inspires others to cultivate harmony in their personal and professional lives.
A recipient of the prestigious CSUB Hall of Fame Alumni Award, Dr. Rogers exemplifies that true success is about aligning ambition with authenticity, heart, and purpose. Her life's work is a testament to the transformative power of perseverance, compassion, and service. Whether she is leading innovative businesses, empowering women, or guiding others toward inner peace through yoga, Dr. Rogers is a radiant force for positive change, reminding us all that wholeness, happiness, and growth begin from within.
Alex Rogers
CEO, CharTec
Alex Rogers is the founder and CEO of CharTec, the channel’s leading provider of total business consulting and training in sales, operations, marketing, finance/accounting and HR. Rogers has successfully helped to transform over 1,200 MSPs and IT Service providers across the globe since launching the company in 2009. A revolutionary thinker and Master IT sales expert, Alex consistently fills seats at any event for his stirring trainings on sales strategies and tactics that completely turn around close ratios and build multi-million dollar businesses.
Before CharTec, Alex saw what the channel was missing: someone that could teach people how to really sell managed services. Using his experience as CEO of multi-million dollar MSP, ARRC Technology, the award-winning practice he founded in 1992 with a $300 investment, he developed CharTec to assist IT service providers with providing and selling equipment under the HaaS model. Since then, CharTec has grown to be the largest MSP training facility in North America focusing on sales, marketing, operations, and culture. Alex has been recognized in the industry as a three time CRN Channel Chief, the Best Breakout at IT Nation, and Bull’s Eye’s Innovator of the Year.
A rapidly growing and acclaimed solution provider in the channel, CharTec is continually recognized for its innovation and has achieved numerous accomplishments since its inception such as two Best Channel Program awards at IT Nation, Best Revenue Generator at IT Nation, Best in Show at IT Nation, Inc. 500/5000 Fastest Growing Private Companies in America, MSPMentor Top 100 MSPs in North America, Bull’s Eye’s Master MSP, Best Channel Program by ASCII, a Best Channel Vendor and “Best Channel Product” by Business Solutions Magazine.
A father of two and avid hunter and fisherman, Alex takes great pride in being a cornerstone of the local business community while providing valuable employment and growth opportunities in a region stricken with double-digit unemployment.
