
Sep. 30 - Oct. 2, 2025
Held at A Multi-million Dollar MSP in Bakersfield, CA
What’s holding your MSP back?
Seats are limited, grab your ticket. Next event starts in...
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CharTec Academy is the #1 training program that helps MSPs develop the sales, marketing, and operational skills needed to succeed in the competitive IT services industry. Bring your key players and get everyone on board.
5,200+
Active Members
10X
Return on Investment
30+
Years of Owning MSP
50+
Years of Experience

Let’s get you in the right room.
Tired of channel events that only talk theory while you struggle to bootstrap it all?
We’ve got a plug-and-play sales process you can begin using the same week. Plus, build your marketing funnel while you’re here with expert guidance.
Ready to break past your current growth ceiling?
We’ll give you a repeatable sales engine so you can scale with predictable growth and leadership-ready systems.
At CharTec Academy, you can customize your schedule to suit the needs of your MSP.
Benefits of Attending:
Small, intimate gathering of like-minded MSP professionals who are eager to grow and share what they’ve learned from the trenches.
Passionate educators who also still actively run their own multimillion dollar MSPs.
Curated session agenda that balances tried-and-true with cutting edge, and emphasizes application over theory.
Optional Sales and Marketing Automation workshop brought to you by GlassHive and Microsoft enables you to build a lead-generating funnel on the spot with expert guidance. Leave Academy with warm leads in the funnel.
Vetted sponsors that aren’t just here to collect business cards, but also provide you value and are invested in helping MSPs grow.
Incredible food, cocktails and unmatched hospitality.


Return to Your MSP With:
A battle-tested plug-and-play sales process
Call scripts and templates
Your GlassHive marketing funnel built and running
A notebook full of action items and a clear plan to implement
A supportive network of peers who get it
Sponsors





We created CharTec Academy to address a gap in training for Managed Service Providers (MSPs).
Two decades ago, we recognized a need in the channel for a comprehensive program that could equip MSPs with all the skills to succeed in a rapidly changing market. We believe MSPs should have access to the tools and training they need to grow, thrive, and adapt. What started as a passion project is now the #1 MSP training event in the country.
No Theory. Just Battle-Tested Results.
Choose a date that works for you:
CharTec Academy is the only training built by MSPs, for MSPs.
We’re the only sales and marketing training in the channel with over 30 years of experience running a multimillion-dollar MSP that is still owned and actively managed by CharTec’s founders and leaders. In other words, we’ve got skin in the same game as you. Everything we teach, we’ve tested and perfected within our own MSP first. As an Academy attendee, you get access to every trick in our arsenal.
$299 is your RSVP, refunded or applied to your CharTec membership at check-in.
Sales
Is your sales team burning leads and missing quotas? Do they struggle to respond to the most common objections, like "I want to think about it" or "that's way more than I'm spending now!"? Learn how to build trust so that key players share their hidden pain points with you, head off most objections before they arise, and close the deal the day you present with our proven method.
Marketing
Do you know how to speak your ideal clients’ language? Are you making efforts to reach them but you’re just not sure if your tactics are working? Learn how to keep a steady influx of leads in your pipeline, target your preferred industries, and track the right KPIs that will actually lead to dollars in your pocket. Your sales hunters and CFO will thank you.
Operations
Are your techs overwhelmed with tickets? Are you having trouble designing a bonus plan for your techs that actually incentivizes? We’ll show you how to leverage systems in a way that works for your MSP, so you can focus on what really matters: Growing your MSP and keeping your clients happy.
Finance
Is it a struggle to get your bills paid? Unsure of where to even start with a budget or how to know where you should be investing for growth? We’ll show you how to budget in a way that actually empowers your MSP rather than limits it.
HR
Ever had a new hire fall short of expectations? Tired of wasting time and money seeking, hiring and training new superstars only to have them leave for your competitors? We can show you how we leverage roadmaps, DISC assessments, and intentional culture-building to align teams with your goals.
Sales & Marketing Automation Workshop
in partnership with GlassHive and Microsoft
You’ll walk away with:
A Personal Marketing Plan + Client Solutions Roadmap
Clear follow-up paths, upsell angles, and next steps your team can act on immediately—no vague ideas, no placeholder strategies.
A Campaign That’s Live and Running by Day 3
You won’t be “learning about marketing.” You’ll launch a full campaign—emails, landing pages, follow-up journeys—all built inside GlassHive.
A List of Real Warm Leads Pulled from Your Data
By the end of the workshop, you’ll have a targeted list of real people showing interest. Ready for follow-up. Ready for results.
This is where strategy meets action. And where action meets pipeline.
This 3-day workshop is included in your Academy registration. Learn more here.

Testimonials
What Attendees Say
“CharTec has been the missing piece to our MSP business. The knowledge they provide from a successful MSP has been instrumental to growing our business. I recommend to anyone either just start out or have been running an IT business for years to join the CharTec family if you want to grow your business to success.”
Michael O.
“I went to their academy here in California not really knowing what to expect, but I have to tell you it was amazing. I Spent 3 full days with the staff at CharTec and have never learned so much relevant stuff about my business in one place. Better then any other trade show i have been to.”
Jim Watson
Meet The Speakers
"Those who can't do, teach" is a fallacy. Our experts have been doing both for 30+ years.

Alex Rogers
CEO and Co-Founder, CharTec & ARRC Technology
Attend The Sessions
Get ready to roll up your sleeves. Here’s how we’ll harness what works to grow your MSP:
Day 1 - September 30, 2025
No sessions found for 2025-09-30
Day 2 - October 01, 2025
-
8:00 AM
welcomeLocation: CharTec Main Training Room
Welcome Day Two
-
Nick Points
VP,
CharTec
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Day 3 - October 02, 2025
No sessions found for 2025-10-02

It’s Time to Take Your MSP to the Next Level
Don’t keep spinning your wheels while others race ahead. Reserve your spot and discover how to transform your MSP in just three days.
Choose a date that works for you:
FAQ
If you own, manage or work for an MSP, Academy is for you. If you own, manage or work for a break-fix business, but want to break into the Managed Services model, this is for you. If you’re a well-established MSP already but are ready to take it to that next revenue bracket, this is for you. Basically, CharTec Academy is all about helping MSPs at any level improve what’s working, restructure what isn’t, and stand out from the herd. All while strengthening your circle of support and having a blast.
Yes! All you have to do is register. Reach out to membership@chartec.net if you need assistance reserving your member seats.
Preferred Seating
Exclusive After Hours Access to CharTec’s legendary hidden speakeasy
Pre- and Post-Event 1:1 Consultations with any Expert of your choice to ensure you and your team are able to implement what you’re learning and are prepared to crush your quarterly goals.
At registration, we ask for a $299 deposit to hold your reservation. This is just your RSVP. Once you check in at Academy, you can have that deposit fully refunded to you or applied to your CharTec membership. Your choice. No strings attached.
We love teaching Academy, but empty seats don’t help anyone grow. Your deposit simply tells us you’re serious about showing up—and helps cover our costs if something comes up and you can’t make it.
The best part? You get it back when you check in or apply it toward your CharTec membership. Zero risk.
Sometimes unforeseen things happen and we understand that. As long as you cancel at least 7 days prior to Academy, you can still get a refund.
Academy is live and in-person at our headquarters in Bakersfield, CA. If you’re interested in participating in any of our virtual events in the future, make sure you’re on our email list to get all the latest updates.
We do record sessions for our archive and we sometimes add the best ones to CORE, our online learning portal, for our CORE Members. If you’re not a CORE Member yet, contact membership@chartec.net to learn more.
Absolutely! You’ll have the option on the registration form to enter information for more than one person. As a matter of fact, we strongly recommend you bring your team with you!
Bakersfield has a small local airport (BFL) that is located about 20 minutes away from CharTec headquarters. Typically, you can find direct flights from Los Angeles, San Francisco, Salt Lake City, Denver, Dallas, and Phoenix. Los Angeles airport (LAX) is approximately a 2-3 hour drive to Bakersfield and Fresno airport (FAT) is about 2 hours as well. There is a shuttle that runs from LA to Bakersfield that we can recommend to you, to make the commute easier and cheaper, if you opt to fly into LAX.
If you’re roadtripping into town, these travel estimates might help you gage your time:
San Diego – 4 hours
San Francisco – 5 hours
Las Vegas – 6 hours
Phoenix – 8 hours
Alberquerque – 11 hours
Boise – 12 hours
We have partnerships with local hotels to get you our discounted rate. We recommend Homewood Suites because it is literally right across the street from CharTec—no need to hop in a car each day! But if it doesn’t suit your fancy, we’re happy to make other recommendations for you. In fact, once you’re registered, you’ll receive an attendee planning toolkit straight to your email inbox.
CharTec is located in West Bakersfield near Cal State University – Bakersfield. If you’re coming from I-5, you’ll head East on Route 58 then South on Coffee Road. Mill Rock Way is sandwiched between Ming Avenue and Camino Media.
1600 Mill Rock Way
Bakersfield, CA 93311
Email us no later than Day 1 of Academy at membership@chartec.net to ensure your registration deposit is either waived or refunded.
While there is some overlap in material (our sales method is foundational!), no two Academies are alike! We’re always adding new content and speakers to the lineup based on what’s coming up in the channel and discoveries we make. Plus, the energy and ideas attendees bring to each Academy makes every Academy unique. It just can’t be recreated!
We love hearing your input! You can let us know your thoughts using this survey or by emailing marketing@chartec.net.
Email us at marketing@chartec.net and we’ll make sure your question reaches the right person.
Yes, CharTec Academy offers a 3-day immersive MSP training program in Bakersfield, CA.
CharTec Academy is your go-to resource. It’s a 3-day in-person event for MSPs covering all of that.
Send them to CharTec Academy. It’s hands-on, immersive, and teaches real-world sales and operations.
Yes, CharTec Academy combines both sales and ops training in one 3-day workshop.
CharTec Academy is perfect for teams—sales, ops, marketing, and leadership all get trained together.
Start with CharTec Academy—it sets the foundation for scaling your MSP with structured training.
Yes, CharTec Academy is designed exclusively for MSPs looking to scale sales, marketing, and ops.
CharTec Academy brings leaders together to learn proven strategies for scaling MSP operations and sales.
CharTec Academy covers sales, marketing, operations, HR, and finance—all in one training.
Yes, CharTec Academy is a 3-day in-person, immersive experience focused on scaling MSPs.
CharTec Academy is hands-on and real-world—it’s where top MSPs send their teams.
Yes—CharTec Academy includes sales roleplay, discovery coaching, and more.
CharTec Academy gives you tools, training, and real examples to future-proof your MSP.
CharTec Academy is all substance—no fluff. You’ll leave with action plans, not just theory.
















