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Robot and human hands holding a tablet displaying business analytics charts, symbolizing AI-human collaboration in MSP sales strategy.

The New MSP Sales Strategy: AI + QBS = Predicta...

eric crane

If “work smarter, not harder” is still just a poster in your break room, your MSP sales strategy needs an upgrade. The New Sales Power Couple: QBS + AI  So,...

The New MSP Sales Strategy: AI + QBS = Predicta...

eric crane

If “work smarter, not harder” is still just a poster in your break room, your MSP sales strategy needs an upgrade. The New Sales Power Couple: QBS + AI  So,...

Question-Based Selling for MSPs man and woman interview

The Power of Question-Based Selling: Why Tradit...

eric crane

Ever feel like you’re talking at prospects instead of with them?  You show up, you pitch, you power through 43 slides... and then? Crickets.  Sound familiar?  You’re not alone—and you’re...

The Power of Question-Based Selling: Why Tradit...

eric crane

Ever feel like you’re talking at prospects instead of with them?  You show up, you pitch, you power through 43 slides... and then? Crickets.  Sound familiar?  You’re not alone—and you’re...

Closeup of two professionals shaking hands

From Interest to Close: Mapping the Modern MSP ...

Nikole Stephenson

For Managed Service Providers (MSPs), understanding the buyer’s journey isn’t optional—it’s the difference between stalled deals and predictable revenue. Too often, MSPs rely on outdated assumptions or generic tactics that...

From Interest to Close: Mapping the Modern MSP ...

Nikole Stephenson

For Managed Service Providers (MSPs), understanding the buyer’s journey isn’t optional—it’s the difference between stalled deals and predictable revenue. Too often, MSPs rely on outdated assumptions or generic tactics that...

Marketing Funnels 101 for MSPs: What They Are, Why They Matter, and How to Use Them

Marketing Funnels 101 for MSPs: What They Are, ...

Nikole Stephenson

You’ve probably heard the phrase “marketing funnel” tossed around in webinars, podcasts, or at channel events. But if you're like many small to midsize MSPs, the concept can feel more...

Marketing Funnels 101 for MSPs: What They Are, ...

Nikole Stephenson

You’ve probably heard the phrase “marketing funnel” tossed around in webinars, podcasts, or at channel events. But if you're like many small to midsize MSPs, the concept can feel more...

Woman in green shirt holding a pen sits and thinks at her laptop

6 Go-To Email Content Ideas for MSPs: What to S...

Nikole Stephenson

We’ve all been there. You know you should be emailing your list. You even carved out the time. You’ve got a cup of coffee, a blank screen, and exactly... zero...

6 Go-To Email Content Ideas for MSPs: What to S...

Nikole Stephenson

We’ve all been there. You know you should be emailing your list. You even carved out the time. You’ve got a cup of coffee, a blank screen, and exactly... zero...

Medical office worker uses laptop to update records

The Kettering Health Ransomware Attack: What MS...

Nikole Stephenson

Another healthcare giant just got hit—and it could easily happen to one of your clients. On May 20, 2025, Kettering Health, a massive healthcare network in Ohio, suffered one of...

The Kettering Health Ransomware Attack: What MS...

Nikole Stephenson

Another healthcare giant just got hit—and it could easily happen to one of your clients. On May 20, 2025, Kettering Health, a massive healthcare network in Ohio, suffered one of...