
Communicating the “superhuman” value of your MSP over a dedicated IT person
Marketing SuganoShare
When small and midsized businesses realize that their technical needs require greater attention, they often consider hiring a dedicated IT person or enlisting the services of an MSP. At this point, they have probably accepted that their information technology infrastructure and systems are worth investing in, and now they need to determine the best way to get a good return on that investment.
As an MSP, it's your job to sell your services to new clients. You're well aware of the advantages you offer your clients when they choose your services over hiring an in-house IT person. Almost everyone who has hired you shares your view, and it's why you went into the business in the first place. But it doesn't matter how obvious it may seem to you why an MSP is a superior choice; if you can't communicate the advantages effectively to potential clients, your business will not grow.