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Our Elephant in the Room

Our Elephant in the Room

Marketing Sugano

This snippet of a press release was published by the Department of Justice on December 20, 2018: “The APT10 Group obtained unauthorized access to the computers of an MSP that...

Our Elephant in the Room

Marketing Sugano

This snippet of a press release was published by the Department of Justice on December 20, 2018: “The APT10 Group obtained unauthorized access to the computers of an MSP that...

Are Your Clients in the Driver’s Seat?

Are Your Clients in the Driver’s Seat?

Marketing Sugano

We’ve all heard of the expression, “The customer is always right.” But, as anyone who works with customers can tell you, this isn’t always true. In fact, the whole reason...

Are Your Clients in the Driver’s Seat?

Marketing Sugano

We’ve all heard of the expression, “The customer is always right.” But, as anyone who works with customers can tell you, this isn’t always true. In fact, the whole reason...

What is the Herd Theory?

What is the Herd Theory?

Marketing Sugano

For those of you who have been to our Sales Training Labs, you’ll recall that we cover lots of topics from the QBS (Question Based Selling) approach to selling. One...

What is the Herd Theory?

Marketing Sugano

For those of you who have been to our Sales Training Labs, you’ll recall that we cover lots of topics from the QBS (Question Based Selling) approach to selling. One...

Why You Need to Focus on Cybersecurity in 2020

Why You Need to Focus on Cybersecurity in 2020

Marketing Sugano

We’re early into 2020, and it seems like security breaches are becoming more frequent. I’m sure many of you have already seen this headline: Microsoft Security Shocker As 250 Million...

Why You Need to Focus on Cybersecurity in 2020

Marketing Sugano

We’re early into 2020, and it seems like security breaches are becoming more frequent. I’m sure many of you have already seen this headline: Microsoft Security Shocker As 250 Million...

Control Your Client Churn Rate

Control Your Client Churn Rate

Marketing Sugano

For those of you who have no idea what “churn” is in a business context, it’s just one of those words that sounds like nothing you’d want to be associated...

Control Your Client Churn Rate

Marketing Sugano

For those of you who have no idea what “churn” is in a business context, it’s just one of those words that sounds like nothing you’d want to be associated...

Are You Prepared For 2020?

Are You Prepared For 2020?

Marketing Sugano

This blog will be sent out in the last month of 2019, so if you haven’t already made your business growth plans for 2020 you’d better get started. As a...

Are You Prepared For 2020?

Marketing Sugano

This blog will be sent out in the last month of 2019, so if you haven’t already made your business growth plans for 2020 you’d better get started. As a...