June 2024 Academy Landing Page

YOU SHOULD BE HERE.

CharTec presents:

MSP Academy

MSP ACADEMY is an undeniable trailblazer in the Managed IT Services channel. We’ve been training MSP owners and teams across the globe in our signature sales process while offering cutting-edge marketing techniques, visionary operational frameworks, and organizational leadership skills education for more than 30 years.

IS THIS YOU?

You started an MSP because you love tech—not because you have an MBA
Your sales process has gotten stale and you’re just not closing like you’d like to
You’re wearing too many hats to really move the needle on any one thing
You’re struggling to stand out in the market when every MSP offers the same services
You’re a break-fix operation and would love to break into the MSP model
Your business is steady enough, but you’re hungry for that next breakthrough
You’re just not getting the results you know you and your team are capable of.

We’ve been where you are now.

They say that experience is the best teacher. We say other people’s experience is the best teacher. Learn from our 30+ years of experience in running a successful MSP.

At CharTec, we’ve absolutely got a dog in this fight. We’ve got our own multi-million dollar MSP under our company umbrella, which our founder Alex Rogers started with just $300 in his pocket. This MSP facility is where we host the Academy. Everything we teach at Academy is routinely tested, refined, and mastered within our own MSP first. This means you get to learn from our hard-won experience. What other sales or marketing guru can say the same?

We help MSP Owners, Managers and Teams close deals, boost revenue, and stand out from the crowd.

Chris Burns closes two 6-Figure deals just weeks apart using techniques learned at CharTec

“Academy was much more than I expected. Fed well, overloaded with content, incredible people. I was in a room of competing MSPs who supported and wanted you to learn and grow.”

Brian W.

Purely Cloud

John & Meghan close a 6-Figure deal within 2 weeks of learning CharTec’s Sales Method

“Dynamic, energetic, insightful and soul-wrenching. In the two and a half packed full days, I went through tremendous self growth as well as focus on who I am as well as my company as well as my coumpany message, and where I want us to go.”

Jerry H.

Synpact

Angel Morales closes 6-Figure deal using the valuable lessons from CharTec’s MSP Academy

“My experience was… empowering, validating, inspiring, connecting, growth. It was wonderful to meet you all and the Academy was truly an empowering experience. I can’t thank you and the team enough!”

Michael U.

Strategic Technology Solutions

Academy is all about...

Giving you effective tools and processes that you can put to work in your business right away, not just fluffy inspirational speeches and flashy giveaways
Creating opportunities to build a real network of support amongst other big players in the MSP channel who understand what you’re going through and are ready to give you a “Hell yeah!” when you close that next deal
Being 100% invested in your MSP’s growth. It’s our North Star.

Academy will teach you how to...

Use our signature sales process that is battle-tested, high-converting, and designed specifically for MSPs
Make the latest marketing sorcery that is working in the industry right now work for your MSP
Show your budgets who’s boss to increase your revenue and take your MSP to the next level
Hire your next sales superstar and build the company culture that allows your team to thrive
Streamline your operations to exceed client expectations and make room for future growth
Fast-track change within your organization through leadership so that you can make your goals your reality
Negotiate with confidence in any arena, whether it’s talking salary with your next great hire or navigating a multi-million dollar merger.

Hi, I’m Alex Rogers.

I’m the founder of CharTec and creator of MSP Academy.

Alex Rogers is the founder and CEO of CharTec, the channel’s leading provider of total business consulting and training in sales, operations, marketing, finance/accounting and HR. Rogers has successfully helped to transform over 1,200 MSPs and IT Service providers across the globe since launching the company in 2009. A revolutionary thinker and Master IT sales expert, Alex consistently fills seats at any event for his stirring trainings on sales strategies and tactics that completely turn around close ratios and build multi-million dollar businesses.

Before CharTec, Alex saw what the channel was missing: someone that could teach people how to really sell managed services. Using his experience as CEO of multi-million dollar MSP, ARRC Technology, the award-winning practice he founded in 1992 with a $300 investment, he developed CharTec to assist IT service providers with providing and selling equipment under the HaaS model. Since then, CharTec has grown to be the largest MSP training facility in North America focusing on sales, marketing, operations, and culture. Alex has been recognized in the industry as a three time CRN Channel Chief, the Best Breakout at IT Nation, and Bull’s Eye’s Innovator of the Year.

A rapidly growing and acclaimed solution provider in the channel, CharTec is continually recognized for its innovation and has achieved numerous accomplishments since its inception such as two Best Channel Program awards at IT Nation, Best Revenue Generator at IT Nation, Best in Show at IT Nation, Inc. 500/5000 Fastest Growing Private Companies in America, MSPMentor Top 100 MSPs in North America, Bull’s Eye’s Master MSP, Best Channel Program by ASCII, a Best Channel Vendor and “Best Channel Product” by Business Solutions Magazine.

A father of two and avid hunter and fisherman, Alex takes great pride in being a cornerstone of the local business community while providing valuable employment and growth opportunities in a region stricken with double-digit unemployment.

“My biggest deal in the past 2 years was $10k MRR. But, last month alone, I closed 10 deals totaling $16k MRR, plus $60k in projects, and a 1-year government agency. Renewal for $115,000! Alex Rogers will teach you to sell!”

Adam K.

Featured Speakers

Josh Gossett | Emcee, MSP Sales Trainer & 6-Hour Energy Personified

Josh Gossett, C.E.O. and Co-Founder of CoreTech in Bowling Green, Kentucky, with 20 years in the IT industry, established his own MSP in 2006, evolving from a small break/fix shop in Kentucky to a multimillion-dollar fully managed IT and cybersecurity services company post-transition from residential and break/fix services in 2011, with CoreTech being a true "product of training and execution" influenced by Alex and CharTec.

“Closed 3 deals using what we learned at CharTec, for a combined value of over $1 MILLION in recurring revenue!”

Joseph C.

How You’ll Learn

2. Mainstage Presentations from Key Speakers

Learn from the best in the channel on the topics that MSPs struggle with the most. This is where you’ll get a crash course in our time-tested sales methodology, ideal for those new to the MSP space and veterans who need to give their sales technique a refresh. You’ll also learn marketing strategies that are working in today’s quick-moving online world, how to build a company culture based on your values, and so much more. Our lineup changes for every Academy to include the evergreen training that never goes out of style and brand new content that makes every Academy impossible to recreate.

4. Panel Discussions

We know that coming to Academy is sort of like drinking from a firehose. So, we’re closing out the experience with three panel discussions: Sales Expertise, Marketing Sorcery, and Operational Genius. After marinating in all the information provided over the previous few days, come ask our panel experts about the details you missed, the issues not covered, the unique-to-you issues you’d like to troubleshoot. Our goal is to ensure you leave with all the information you need to drive your business forward.

“Exactly one year since CharTec, I have closed 6 deals using CharTec’s Sales Process, with a total value of $1.1 MILLION! CharTec was truly a game-changer for us!”

Michael A.

What You’ll Learn

1. A Sales Method that Closes the Deal

Our signature sales method is specific to MSPs and has been battle-tested for 30+ years. This is the method that kicked off a movement in the channel! At Academy, you’ll learn now to close more, bigger and better deals to drive your revenue skyward.

2. Visionary Operational Frameworks

We don’t buy into the old “if it ain’t broke” mentality. That’s just the lure of status quo talking. We say, if it ain’t broke, make it better! We’ll show you how to turn clients into raving fans and make room for future growth with brilliant operational systems.

3. Marketing Tactics that Keep Your Funnel Full

While the backend tricks and preferences of Google and Meta seem to change by the day, the way you build curiosity and engagement with your following doesn’t! At Academy, we’ll show you what’s working for both in today’s market.

4. Effective Negotiation Skills

Whether you’re dealing with an upcoming merger or a new hire’s salary, great negotiating is an art and a science. You can get what you want without losing sight of the others in the room. Master it at Academy and be confident taking a seat at any table.

5. Value Propositions that Set You Apart

Often, standing out in the crowded MSP marketplace where every competitor offers the same services as you can become a “race to zero”. Don’t let pricing be your differentiator! There’s a better way. We’ll show you how to create a irresistible brand and service that delivers tangible results.

6. Strategic Planning for Your Next Big Leap

Leaders and Decision-Makers, this one is for you! A select few will have the option to workshop their next big goal by taking a deep-dive into their leadership style and charting a strategic action plan toward their vision. This one will fill fast, so throw your name in the hat now to be considered!

You Should Be Here.

Register Today.

$649

$ 199.00 ONE TIME PAYMENT

Access to 3 days of the conference
Inside Access to our 30-year-old MSP
Intimate Networking Opportunities
Multiple Conference Rooms for Business
On-hands training for your staff
Access to Experts in the MSP Channel
Workbook with Resources
Meals and Drinks Included

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Or, better yet: Become a CharTec Member Today and get 2 Academy Passes for free.

Already a Member? Reserve your seats here.

$ 649.00 ONE TIME PAYMENT

Access to 3 days of the conference
Inside Access to our 30-year-old MSP
Intimate Networking Opportunities
Multiple Conference Rooms for Business
On-hands training for your staff
Access to Experts in the MSP Channel
Workbook with Resources
Meals and Drinks Included

Popular

$ 0.00 INCLUDED IN MEMBERSHIP

Access to 3 days of the conference
Inside Access to our 30-year-old MSP
Intimate Networking Opportunities
Multiple Conference Rooms for Business
On-hands training for your staff
Access to Experts in the MSP Channel
Workbook with Resources
Meals and Drinks Included

F.A.Q.

Is Academy for me?

If you own, manage or work for an MSP, we are for you. If you own, manage or work for a break-fix business, but want to break into the Managed Services model, we’re for you. If you’re a well-established MSP already, but are ready to take it to the next level—whatever that next level looks like for you—we are for you. Basically, CharTec Academy is all about helping MSPs at any level improve what’s working, restructure what isn’t, and stand out from the herd. All while strengthening your circle of support and having a blast.

I’m not a Member. Can I still attend?

Yes! All you have to do is register as a non-member. Or, better yet, you can become a member and get your Academy passes for free! Want to learn more? Book a call with us and we can talk through your options.

Is Academy online or in-person?

Academy is live and in-person at our headquarters in Bakersfield, CA. If you’re interested in participating in an online Academy in the future, you can get on our waitlist for that here.

Will you be recording the sessions?

We do record sessions for our archive and we sometimes add the best ones to CORE, our online learning portal, for our CORE Members. If you’re not a CORE Member yet, you can learn more here.

How do I register?

If you’re a member, click here to register. If you’d like to register as a non-member, you can do that here.

I want to bring my team. Can I register multiple people at once?

Yes!

I’ve just registered! Can you help me with travel and accommodations?

Yes, absolutely! Here are the basics:

Bakersfield has a small local airport (BFL) that is located about 20 minutes away from CharTec headquarters. Los Angeles airport (LAX) is approximately a 2-3 hour drive to Bakersfield. There is a shuttle that runs from LA to Bakersfield that we can recommend to you, to make the commute easier and cheaper.

We also have partnerships with local hotels to get you our discounted rate. We recommend Homewood Suites because it is literally right across the street from CharTec—no need to hop in a car each day! But if it doesn’t suit your fancy, we’re happy to make other recommendations for you.

Just shoot us an email and we’ll get you set up. We love sharing tips for how to get better travel deals or our best recommendations for places to visit on the way for those roadtripping here!

How do I get to CharTec headquarters?

CharTec is located in West Bakersfield near Cal State University – Bakersfield. If you’re coming from I-5, you’ll head East on Route 58 then South on Coffee Road. Mill Rock Way is sandwiched between Ming Avenue and Camino Media.

I’ve registered already, but I don’t think I can make it. What do I do?

I’ve been to Academy before. Will this Academy teach all the same stuff?

While there is some overlap in material (our sales method is foundational!), no two Academies are alike! We’re always adding new content and speakers to the lineup based on what’s coming up in the channel and discoveries we make. Plus, the energy and ideas attendees bring to each Academy makes every Academy unique. It just can’t be recreated!

I have a suggestion for a topic I’d like Academy to cover. How do I send it to you?

We love hearing your input! You can let us know your thoughts using this survey or by emailing marketing@chartec.net.

I have a question not listed here. Who can I ask?

Email us at marketing@chartec.net and we’ll make sure your question reaches the right person.