Alright, folks, let’s cut through the noise—Marketing for MSPs isn’t just about sending out a few emails and hoping for the best. If you’re relying solely on cold calls or that outdated flyer you mailed out last year, you’re leaving money on the table. Enter webinars—the unsung heroes of your marketing arsenal. Done right, they can educate prospects, position you as an expert, and bring in a steady stream of high-quality leads faster than you can say, “Let’s schedule a demo!” 

Why Webinars Matter for Marketing for MSPs 

Let’s be real: running a business without enough leads is like trying to fish without bait. But guess what? Webinars are that bait. They’re not just about talking into a camera for an hour (though, yeah, you’ll be doing that too). They’re about connecting, educating, and turning viewers into clients who are practically begging for your services. 

Wondering why you should bother? Here’s the scoop: 

  1. Education: You get to show off your expertise and teach prospects why they need you—without sounding like a pushy salesperson. 
  1. Credibility: Hosting a webinar tells your audience, “Hey, I know my stuff.” It builds trust faster than any fancy website ever could. 
  1. Lead Generation: People hand over their precious email addresses for the chance to hear you speak. Now, that’s what I call a win-win. 

Planning Your Webinar Like a Pro 

Before you hit the “Go Live” button, you need a plan. Throwing a webinar together without a strategy is like going camping without a tent—uncomfortable and pointless. So here’s how to get it done: 

  1. Set Clear Goals: What’s your endgame? More leads? Building brand awareness? Selling that new cybersecurity package you’re rolling out? Be specific. 
  1. Pick a Killer Topic: Think about your clients’ biggest pain points. Cybersecurity, remote work, vendor management—you know the drill. Heck, ask your sales team what questions they get all the time and turn those into your topics. 
  1. Choose Your Format: Whether it’s a single speaker, an interview style, or a moderated panel, pick what plays to your strengths. Just don’t pick your sales guy to talk cybersecurity unless you want a disaster. 

AEO and Marketing for MSPs: Making Webinars Work Harder 

You’ve heard of SEO, but have you met its cooler, more efficient cousin, Answer Engine Optimization (AEO)? It’s about crafting content that gives users exactly what they’re searching for—without the fluff. 

For your webinars, this means: 

  • Create an FAQ Section: Address those burning questions like “How can MSPs prevent data breaches?” or “What should small businesses know about IT compliance?” 
  • Snippable Content: Give concise, valuable answers. Think bullet points and direct statements—perfect for Google snippets and voice searches. 
  • Repurpose Your Content: Turn your webinars into blogs, infographics, or short videos. Each format can answer questions in a different way, amplifying your AEO efforts. 

Top Webinar Tips for MSPs 

  • Engage Early and Often: Don’t just talk at your audience—get them involved. Ask questions, run polls, or even crack a joke (trust me, people appreciate a good laugh). 
  • Simplify the Tech: Tools like WebEx, ClickFunnels, or Stealth Seminar can make your life easier. Just don’t go cheap on your software—technical glitches will make you look amateur, and we can’t have that. 
  • Promote Like a Rockstar: Pick a date at least two weeks out and start blasting it everywhere—emails, social media, even smoke signals if you have to. Use platforms like Canva for eye-catching visuals because nobody’s signing up for a boring ad. 

What’s Your Webinar Follow-Up Plan? 

Your webinar went off without a hitch—great! Now what? If you’re thinking of sitting back and waiting for leads to roll in, think again. Follow up like your business depends on it (because it does): 

  1. Automate Follow-Ups: Use your CRM to send out thank-you emails, additional resources, or even a quick survey. 
  1. Repurpose the Recording: Embed it on your website, share it on social media, or use it in your next email campaign. 
  1. Measure and Improve: Track attendance, engagement, and conversions. If something tanked, change it up for next time. 

Final Thoughts: Why Consistency is Key in Marketing for MSPs 

Look, your first webinar might be rough. Maybe only your mom and your best friend show up. Who cares? Keep doing it. Consistency builds authority, generates leads, and keeps your brand top of mind. Never stop marketing, never stop teaching, and keep those webinars coming. 

Call to Action 

Ready to make webinars a cornerstone of your MSP marketing strategy? Brandi Rogers, Premium Marketing Director, is hosting a session at the CharTec Academy, covering everything you need to know about webinars, SEO, and AEO. Plus, with sessions on marketing, sales, operations, and leadership, you’ll leave armed with strategies to crush 2025. Register now and start generating leads like a pro!