Every now and then, something speaks to you. You watch a movie, and you’re like, “That’s it. That’s my life.” Or you read a book, and you think, “That. Character. Is. Me.” But sometimes, this familiarity hits you with a song. And when it comes to songs about work, it’s almost impossible for every person [...]
The thing about marketing is that it can be a ton of fun. You can be creative; you can experiment with new ideas, and you can build your brand the way you want to build it. But at the end of the day, marketing isn’t just about crayons and having a good time. Just like [...]
When it comes to your online storefront, the more traffic, the better. And this should be rather obvious. Whether you own a local pizza joint, or you provide IT services and solutions to small businesses, driving more people to your website should be a major component of your marketing strategy. However, this is easier said [...]
The month of December brings with it the official end of the hurricane season and the beginning of an equally formidable threat, Old Man Winter. Hurricanes, blizzards, ice storms—it’s enough to send a chill down the strongest network backbone. That’s because natural disasters can test even the strongest business continuity plans. Power outages can shut [...]
At CharTec, we have events all the time – both for CharTec purposes and for our local MSP, ARRC Technology. You could say we’re a rather well-oiled event planning machine. Or at least, we like to think we are. But even for an MSP event planning machine as well-oiled as we are, the going will [...]
What we know to be true about the traditional workplace has forever changed… and may never stop changing. We’re involved in what appears to be a never-ending process of establishing new norms and developing different exceptions. And that’s okay. Change is how you, as a person, become better and how your business expands into something [...]
Salespeople can fail at selling for a variety of reasons, but here are some of the top reasons salespeople suck. 1. They’re too arrogant. 2. They bad mouth the competition. 3. They blame the client. 4. They can’t focus. 5. They fail to build up credibility. 6. They fail to engage [...]
As younger Millennials transition into the workplace, older Millennials become more comfortable with what they can and cannot do, and other generations adapt to survive and collaborate with this new generation, three core principles have emerged: Innovation, Competition, and Fairness. As stated by Henry Jackson, the CEO of the Society for Human Resource Management, these [...]
Ask Alex Rogers, CEO of CharTec and ARRC Technology, what surprised him the most about running his own business, and he’ll say that it’s the employees. “When I first started my business, I didn’t expect to feel so thankful for my employees. Their talent. Their dedication. Their spirits. They are the reason my businesses have [...]
When it comes to marketing – both for CharTec and our members – we’re big on marketing tracks. In fact, we usually have multiple marketing tracks running in one year, with each track serving different purposes, at different times, for different audiences. But what is a marketing track and how can you create one? It’s [...]
