Let’s be real—Marketing for MSPs isn’t for the faint of heart. You’re juggling clients, putting out IT fires, and trying to convince prospects that no, their nephew who “knows computers” isn’t qualified to manage their cybersecurity. And now I’m here to tell you the root of your marketing problem is probably your website. Fun, right? 

Here’s the deal: your website isn’t just a “nice-to-have.” It’s your 24/7 salesperson, your credibility builder, and your first (and sometimes last) impression. If it’s slow, outdated, or impossible to find on Google, you’re basically handing your competitors a gift-wrapped lead. And with the rise of Answer Engine Optimization (AEO)—the art of crafting content that answers search questions directly—your website is more important than ever. 

Let’s dig in and figure out why your site isn’t pulling its weight and, more importantly, how to fix it. 

Why Your Website Might Be Sabotaging Your Marketing 

Think of your website as a house. Technical SEO? That’s the foundation. If your foundation sucks, it doesn’t matter how pretty the decor is—it’s going to fall apart. Here’s what that means in plain English: 

  • Slow Load Times: If your site takes longer to load than a pizza order, people are out. 
  • Mobile Unfriendly: Half your visitors are on their phones. If your site isn’t mobile-optimized, you’ve lost them before you even start. 
  • SSL Certificates: No one trusts a site labeled “Not Secure,” and neither should you. 
  • Broken Links: These are like dead ends in a maze. Frustrating for users and search engines alike. 

You can’t start marketing effectively until you fix the basics. It’s like trying to sell a house with a crumbling foundation—sure, you can do it, but it’s going to cost you a lot more in the long run. 

AEO: The New Sheriff in Town for MSP Marketing 

By now, you’ve probably heard of SEO (Search Engine Optimization). Cool. AEO is its smarter, younger sibling. While SEO helps you rank, AEO makes sure you’re the one giving users the answers they’re looking for. Think about it: when someone Googles, “What does an MSP actually do?” are they finding your site, or your competitor’s? 

Here’s how you win with AEO: 

  • FAQs Are Your New BFFs: Address the stuff your prospects actually care about. For example, “How can MSPs improve business security?” 
  • Be Snippet-Worthy: Google loves direct, concise answers. Craft your content to show up in those fancy little boxes at the top of the search results. 
  • Use Schema Markup: Don’t worry, it’s not as scary as it sounds. It’s just code that tells search engines, “Hey, this is important.” 

Want an example? Here’s one: 

  • Question: “Why do businesses need an MSP?” 
  • Answer: “MSPs handle IT management, security, and support so businesses can focus on growth instead of troubleshooting tech issues.” 

See? Short, sweet, and exactly what the user wants to know.  

FAQ: Let’s Get Those Burning Questions Answered 

What is Marketing for MSPs? 

It’s how you attract, engage, and retain clients in a competitive IT market. Think website optimization, email campaigns, and educating prospects on why they desperately need you. 

What the heck is AEO, and why does it matter? 

AEO (Answer Engine Optimization) is about crafting content that directly answers user questions. It’s how you get your website to show up in featured snippets and voice search results. 

How can I fix my MSP website? 

Start by running a site audit to catch errors, broken links, or slow-loading pages. Then, optimize your content with relevant keywords, add structured data (schema), and create snippable answers to FAQs. 

Need a website audit? I’ve got you covered. Schedule a call with our team to snag yours! 

Why Ignoring Your Website Is Killing Your Marketing 

Let’s not sugarcoat it—if your website isn’t optimized, you’re wasting money. Here’s what happens: 

  1. You Don’t Rank: If Google can’t find you, neither can your prospects. 
  1. People Bounce: Slow sites and bad navigation send visitors running. 
  1. Your Competitors Win: They show up where you don’t. Game over. 

Fixing your site isn’t optional anymore; it’s table stakes. And honestly, once you get your website working for you, the rest of your marketing becomes so much easier. 

The Future of Marketing for MSPs: Get Your Website Together 

Here’s the bottom line: if your website isn’t pulling its weight, nothing else you do will matter. A healthy site with solid technical SEO and AEO strategies is the foundation of everything. Fix it now, and watch the difference it makes in your leads, rankings, and revenue. 

Need a roadmap? I’ve got you covered. 

Want to learn more about CharTec’s Marketing Services for MSPs?  

Head here: https://chartec.net/marketing/  

Call to Action 

Want the inside scoop on how to fix your SEO and AEO game? I’ll be giving a session at the upcoming CharTec Academy where I’ll break down exactly how MSPs can master these strategies without losing their minds. 

But wait, there’s more! The Academy is packed with sessions on marketing, sales, operations, and leadership—basically, everything you need to crush 2025. Reserve your spot now, and let’s get your marketing in gear.