I came across an article on Socialmedia Today a little while ago that had an awesome infographic. It talked about the role of color in marketing. We are always looking for the upper hand above our competition. Our goal is to make our brand and our image stand out from the herd. How many of us think about what color we use in our branding and why? Did we pick our favorite color for our logo? Was it random? Maybe, just maybe we selected it for the emotional queues that it gives…. Probably not. Did you realize that your brand and logos colors spark different emotions? This infographic will dive down on colors relationship to branding, consumers, marketing, etc. Optimistic, Friendly, Excited, Creative, Trusted, Peaceful, Balanced; which emotion are you?