Academy Presenters

CharTec Presenters:

Alex Rogers
CEO, CharTec and ARRC Technology

Alex Rogers is a revolutionary thinker who has significantly contributed to the IT Channel. He is founder and President of CharTec, a “Beyond HaaS” provider that helps technology companies transition to the next level of annuity-based profitability as Managed Service Providers (MSPs). CharTec evolved from Rogers’ experience as CEO of ARRC Technology, his award-winning, multi-million dollar MSP practice which he founded in 1992 with a $300 investment. Alex has been recognized in the industry as a three time CRN Channel Chief, the Best Breakout at IT Nation, and Bull’s Eye’s Innovator of the Year.

CharTec was developed exclusively for IT service providers who support small to medium-sized businesses. The company designed and built the largest MSP training facility in North America as well as creating a “HaaS” program intended to provide custom hardware at no upfront cost to its Partner base of over 1000 companies.

CharTec is continually recognized for its innovation by leaders in the IT Channel. Recent awards include Most Compelling Partner Program at IT Nation (2012/13/14), Best Revenue Generator at IT Nation (2014/15), Inc 500/5000 Fastest growing company, Best in Show at IT Nation (2014/16), and various ASCII partner awards.

Emalee Sugano
Business Strategy Consultant, CharTec

Emalee Sugano currently serves as the Corporate Marketing Manager for ARRC Technology and CharTec. She primarily manages and coordinates all marketing, advertising and promotional staff and activities including market research, analysis and implementation. In addition she develops, monitors and measures annual marketing plans and budgets to ensure the company is meeting its strategic vision within budget. Emalee gained valuable strategic planning experience by teaching Marketing at the University of Denver. She guided nearly 500 students in the development of marketing plans, including conducting SWOT analyses to determine the current situation and critical issues, creating strategic and time-based marketing objectives, and deciding what tactics would best meet marketing objectives within budgetary constraints.

In addition, Emalee consulted for a financial services firm segmenting and positioning some of its major target markets, then determining how to get those individuals more engaged with the company over time. Prior to that, she worked for a public relations firm, planning, researching, budgeting and implementing public relations campaigns for clients in mining, geospatial, and consumer packaged goods industries. Her efforts directing and coordinating the development, production, printing, and distribution of marketing materials resulted in placements in major media outlets, such as The New York TimesGood Housekeeping and All You.

Emalee holds an MBA with a concentration in Innovation and Entrepreneurship and a BA in Communication with a Minor in Marketing from the University of Denver. She is a member of the international Business Honors Fraternity, Beta Gamma Sigma.

Jason Rivas
Senior Talent Consultant, CharTec

Passionate.  Inspired.  Experienced.

Having joined CharTec in 2010, Jason Rivas carries the primary responsibility of training Business Executive, Owners and Operators upon the ever-evolving Human Resources best practices which may bring the greatest yield to a small or medium sized business.  Having pursued a B.S. in Business Administration from California State University Bakersfield, while building his own business – Jason is one of the few people who coaches, from a perspective of literal, tangible experience as a small business owner.

Jason diagnoses the human diversities in every business, which once harnessed will allow the host organization to experience new levels of personal success and professional achievement. Today, countless Managed Service Providers (MSP) and IT Service Providers (ITSP) around the world, successfully employ strategies provided under Jason’s counsel, in adding a steady increase of human capital back into their business models.  A Member of SHRM, with a Certification as a Behavioral Analyst – Jason is actively working towards attaining the HRPA, the leading HR Certification for Canada and the AHRI, the prevailing HR Certification for Australia.

When not in professional development, Jason enjoys restoring old off-road racecars and competing in Mud & Sand Drag Racing events across the Western United States.  From HR, Operations to Intellectual Property – Jason is often the ‘go-to’ knowledge bank for the modern small business owner.

Nick Points
Director of Sales, CharTec

Nick is the epitome of a real “go-getter.” Born and raised in California, his aggressive yet inviting demeanor and vast degree of experience within the technology sector is the ideal concoction of a sales guru and business trendsetter. For these reasons, Nick was recruited by CEO, Alex Rogers, and shortly transformed into CharTec’s Director Sales—redefining the notion of Sales Leadership.

Points’ sales education methodology has helped shape a CharTec account management and sales team of impressive magnitudes. He specializes in preparing, coaching and educating sales professionals across the globe.

Nick holds a Bachelor of Arts in Communications from San Diego State University and has over 10 years’ experience in the IT Sales Industry.

Kelsey Zeiders
Classic Account Manager, CharTec

Hailing from Oregon Kelsey made the move to Bakersfield, in 2008, to be with her husband after graduating from Montana State University. Using her enthusiastic and positive demeanor, she began her professional career as a customer service representative at a local gym, where she fostered her passion for fitness and helping people. After leaving the gym, Kelsey began her career at ARRC Technology, in 2010, as the Receptionist and shortly thereafter moved into the Corporate Sales Associate role. In this position, Kelsey was able to build a rapport with clients, which proved most useful in her transition into a NOC Service Coordinator which she held for two years. Acting as a liaison between the NOC (Network Operations Center) technicians and clients, Kelsey utilized her customer service skills and genuine love of people to develop close working relationships between the business and clients to ensure that both parties are happy and their needs are met.
This experience lends well and aided in her transition into the Classic Account Management role at CharTec in 2016.

Kelsey lived in Bakersfield for 6 years, and now back in Oregon where she is most often out and about, enjoying the outdoors with her husband and 2 dogs. She finds joy in hiking, camping, hunting and fishing in her spare time.

Drew Thomas
Sr. Technical Account Manager, CharTec

Drew Thomas has been working at CharTec/ARRC for 11 years. His core area of expertise is MSP profit modeling and products selection. Drew has reviewed thousands of MSP deals and worked directly with hundreds of MSPs to better define their offerings.

“I am very passionate about the MSP industry.  Where else can you make the word better for so many people so rapidly and share in the profits?”.

Talk to Drew about Profit, history, innovating your solutions, Cats, or family.

Dan Martin
Vice President, ConnectSMART

Daniel is the leading expert in “Mashboard” Technology for Managed Services Providers. He created the first commercial “Mashboard” for ConnectWise PSA® in 2006 and now consults with over 600 companies around the world to transform their businesses through identifying and acting on their business metrics with ConnectSMART®.

Rex Frank
Founder and CEO, Sea-Level Operations

Rex Frank is the Founder and CEO of Sea-Level Operations. He started the company in 2010 with the core purpose of “Coaching IT Managed Service Providers on achieving operational excellence.” Rex has over 29 years of industry experience in service delivery and over 22 years specifically delivering Managed Services.

Tracie Crites
Director of Business Development, CorKat

Tracie Crites joined CorKat Data Solutions as a leading consultant in marketing and new business development for both technology and economic development markets. With over 10 years of experience in business development and applying strong expertise in data-driven, long-term strategic planning, Tracie offers our clients a visionary perspective with strategic direction.

In the last few years at CorKat, Tracie has been a part of the companies 87% year to year growth, being named Cloudy’s Partner of the Year, and being recognized as one of 5 fastest growing companies in Northern Colorado. She managed a diverse project portfolio, including market analysis studies, managed sales direction and projections, product and service feasibility, and customer satisfaction measurement.

Tracie holds a bachelor’s degree in Communications, Sociology, and Marketing & Business Administration. She is an active Councilwoman for the Town of Frederick, CO, an advisory member for Women in Technology and Women of the Channel, and most important to her, a proud mother to 3 children.

Matthew Koenig

North American Sales Director, RapidFire Tools

Matthew Koenig is a 25-year veteran of the IT Channel and has worked for large and medium-sized VARs and MSPs his entire career in roles such as sales, pre-sales engineering, and sales management. Today, Matthew is the Director of North American Sales for RapidFire Tools and is responsible for all aspects of sales and pre-sales engineering, with a focus on helping MSPs and VARs realize their dreams and exceed their growth objectives, through the use of IT and Compliance Assessments. He lives in Atlanta, GA and loves playing the drums and dreaming about the vacation he will never take.

Kameron Olsen
Director for Business Development

Kameron Olsen, is Director of Business Development at Broadvoice. Olsen drives strategic partner initiatives, including onboarding, sales support, and recruitment.

Natasha Boyko
Channel Development Manager, ID Agent

Natasha has over a decade of experience in both technology sales and customer success. Previously in education technology, she is passionate about leveraging great technology to drive businesses forward. Natasha launched her career at ID Agent as the first Partner Success Manager and helped build the program that empowers our partners to use Dark Web ID to provide critical protection for their clients and drive new recurring revenue.
Natasha holds a Bachelor’s degree from Towson University. She is actively involved in her local community and loves to travel.

Wesley Sheridan,
Channel Development Manager, ID Agent

Wesley Sheridan is an experienced sales professional. In his prior role as a Channel Account Manager, he had the opportunity to work with dozens of small businesses in the channel. Wesley attributes much of his success to the resources and insights gained from the relationships he built as an account manager within the IT space. Much of his role was to help his partners conduct technical demos with their customers, ultimately ensuring they were able to close the deal. In addition to technical demos, Wesley also worked with his newer partners to help them establish a sales process that would enable his customers to generate leads that lead to meeting and eventually gain new customers. He is passionate about data protection and cybersecurity and understands that we have an obligation to the public to educate them on the real threats to their businesses.