Emalee Sugano currently serves as the Corporate Marketing Manager for ARRC Technology and CharTec. She primarily manages and coordinates all marketing, advertising and promotional staff and activities including market research, analysis and implementation. In addition she develops, monitors and measures annual marketing plans and budgets to ensure the company is meeting its strategic vision within budget. Emalee gained valuable strategic planning experience by teaching Marketing at the University of Denver. She guided nearly 500 students in the development of marketing plans, including conducting SWOT analyses to determine the current situation and critical issues, creating strategic and time-based marketing objectives, and deciding what tactics would best meet marketing objectives within budgetary constraints.
In addition, Emalee consulted for a financial services firm segmenting and positioning some of its major target markets, then determining how to get those individuals more engaged with the company over time. Prior to that, she worked for a public relations firm, planning, researching, budgeting and implementing public relations campaigns for clients in mining, geospatial, and consumer packaged goods industries. Her efforts directing and coordinating the development, production, printing, and distribution of marketing materials resulted in placements in major media outlets, such as The New York Times, Good Housekeeping and All You.
Emalee holds an MBA with a concentration in Innovation and Entrepreneurship and a BA in Communication with a Minor in Marketing from the University of Denver. She is a member of the international Business Honors Fraternity, Beta Gamma Sigma.