This past week CharTec hosted the first Academy of 2016, and what was really interesting to us was that most of our marketing sessions were redirected to chats regarding effective websites. In fact, we had a record number of attendees schedule 30-minute sessions during Academy with our Marketing Director and Account Manager to receive a [...]
Social media is surprisingly a very “complex” notion to smaller businesses and, for some odd reason, to MSPs especially. Why is this? Not quite sure. But give the CEO of an MSP control of an online business profile and, suddenly, the internet becomes this abstract, foreign place... “What do you mean by…‘tag’?” “So, if I [...]
Already you’re either offended, disgusted, or shocked, and we’ve only just begun. But what are you going to do? Call up the owner of CharTec and demand this blog be amended. IMMEDIATELY! Or maybe, you’d like to applaud this written work. CharTec refuses to fall prey to a society pressured by the movement of political [...]
The first time you heard the term Evergreen Content (which may or may not be right now) you were probably a little thrown off by it. And if your mind works like mine, then you naturally thought, “When did we start talking about gardening? I thought this was a conversation about blogs.” Then you proceeded [...]
There’s something that’s been on my mind lately. Over the past few weeks, the team has received many emails and phone calls from our Members mentioning the same problem: they need an appointment setter to book their sales appointments and don’t know where to start. My first question to them is: how many leads to [...]
Over the course of the next few blogs, we’ll be introducing a few ways for your MSP to stay ahead of the curve. Our theme for the month of July is Innovation, so what better way to immerse ourselves in innovation than to take it piece by piece, department by department, revealing what we see [...]
Last week we hosted the first CharTec Marketing Lab of our summer season, which was attended by six fabulous business executives from all across the country. Over the course of three days, myself, the CharTec marketing team and the attendees spent our time developing marketing plans, SWOT analyses, objectives, social media pages and plans, a [...]
CEOs are getting a bad rap. According to a 2009 poll conducted by Weber Shandwick, only 14% of American Business Executives hold a positive view of chief executives, meaning that a whopping 86% of business executives don’t actually like their CEO or other CEOs for that matter. Needless to say, there is a lot more [...]
When it comes to owning and operating a small business, you have to wear a lot of hats. This is especially true in the case of marketing, which more often than not, falls under the Sales hat or happens only when the owner finds the time. This scenario is something that I hear quite often [...]
Creativity is not for the faint of heart. It is for the risk taker. The rule breaker. The rebel with a cause. Creativity requires courage because it’s honest and it brings about the idea of change. Most of the time, we are afraid to address these things. When trying to ignite new ideas within the [...]
