Is it enough that you speak your potential MSP customer’s language? Are goal-setting and influencer marketing enough to reach your target audience? These are recommended tactics by experts at CharTec, but there are more ways to score more clients! Here are some solutions you can explore to create the best MSP-targeted campaign that works for your company.
Take part in industry shows and events
Managed Service Providers are partners with their clients. MSPs are highly instrumental to their success, but securing a hard-earned ‘yes’ from customers is not that easy. What can you do to earn their trust? The concept of empathy is alive and well in targeted campaigns—you must put yourself in their shoes to understand their business.
Attending niche-specific events lets your firm discover its market, issues, and all the relevant information you need. This tactic gives you a clearer picture of what services you can offer over the long haul. More than just saying what they want to hear, you’re better equipped to provide the solutions they need.
Network MSP with vendors
In the MSP industry, your valuable partnerships with industry experts can help you with your targeted campaign. What can vendors do for you? Aside from offering technical products like software or technologies, vendors can help you keep up with niche trends. Partnering with one can help you leverage referral programs, which are a win-win solution for your company and the vendor.
It’s quite simple. The vendor can recommend your MSP for the delivery of their product. If they hold trade shows, you can take it further by looking at sponsorship options. Collaborating with the right vendors can boost the credibility of your brand.
Find the right channels
Social media marketing and email marketing are excellent ingredients for MSP target campaigns. These methods allow you to get closer to your preferred audience. For that, you would need to tailor messages that grab their attention.
What do they want to read about? How can you get them to click on your offer? Wording your messages right and sending them on niche-appropriate channels are surefire tactics to reach your audience more effectively.
Get MSP target campaign training
Here’s the thing—all these techniques, including those in the first part of this blog, are easier said than done. What more can you do to curate perfect targeting campaigns? The secret is to learn from the best people in the MSP industry. By that, we mean experts who have spent decades decoding the ins and outs of this industry.
CharTec can teach you a thing or two (or a lot) about successfully running a managed services company. This industry does not work on a one-size-fits-all model. The most prestigious MSPs create bespoke solutions that foster loyalty among customers. Do you want to know how our Academy and road shows can help you create an MSP target campaign? Reach out to CharTec today to learn more!
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