As MSP business owners and leaders yourselves, you're well aware of how other owners might think. However, we as Managed Service Providers often find ourselves reverting to selling based on technical benefits. What owners want to know is how "the cloud," this mysterious and unknown place, will keep their data more private and secure [...]
The fierce competition in the managed services industry prompts MSPs to create an efficient funnel. One task you cannot skimp on is to close a first appointment. How do you build rapport with prospects and lead them toward the next step of your sales process? What can you do or say to [...]
Every MSP has its way of finding and securing valuable leads for their company. There are many tactics to employ, from cold calling to canvassing to using advanced lead-generation tools. Whichever you choose, your goal is to get that elusive first appointment with a potential client. How do the best MSPs go [...]
Listen to Blog Here Is it enough that you speak your potential MSP customer's language? Are goal-setting and influencer marketing enough to reach your target audience? These are recommended tactics by experts at CharTec, but there are more ways to score more clients! Here are some solutions you can explore to create the [...]
Listen To Blog Here Is there a secret to being a sought-after managed services provider? One of the biggest hurdles for any MSP is getting the right clients and nurturing a lasting relationship with them. Often, it becomes even more of a challenge given the stiff competition with other companies. Sure, you know [...]
We are in a transformational stage in the global MSP market. Instead of getting caught up in the dread and discussion of an economic landscape that is filled with words like “recession”, “market decline”, and “unemployment”, our Academy focuses on things you can execute in the second half of 2023. This will allow you to [...]
Securing an appointment with a lead is a major victory, and the last thing you want to do is waste your marketing efforts by going in and blowing it. While there are certainly times when the outcome of a deal is beyond your control, there are plenty of ways you can stack the odds in [...]
MSP salespeople will meet with skeptical prospects at some point—and for some, it may be a daily occurrence. Given the choice, no one wants to buy managed services, and everyone in the room at a sales presentation knows that the salesperson has a vested interest in clinching the deal. Overcoming stereotypes is just one [...]
There’s an art to the MSP discovery sales process. You need to use the right approach. Talk to the right people and ask the right questions. For many MSP salespeople, it's the last part of this equation that can prove the trickiest – yet getting it wrong can completely derail your chances of clinching [...]
Some new sales hires may look great on paper and nail their interview, but once they're out representing your MSP, they falter. Using effective interviewing strategies can go a long way toward improving your chances of making good choices, but even the most experienced sales managers sometimes make the wrong hiring choice. When that happens, [...]
