The way people search for information online is changing, and you can thank voice search for that. Hubspot says that since 2008, Google Voice search queries have increased by 3400%. And SearchEngineLand says that over 20% of all searches on Google’s mobile app, as well as Android devices are voice-initiated. However, this doesn’t mean [...]
Sales and marketing are two very different departments within a business, with two very different mindsets, and two very different goals. However, when these two teams work together and distribute what they know amongst each other, the business as a whole can grow into something more… something better… something bigger than it ever imagined. Here [...]
To buy chocolate, your options aren’t limited. You can visit the gas station on the corner, order a bag of it off Amazon, take a trip to the local grocery store, drive to that one bakery downtown, steal a piece from the first 20-something female you come across, buy a case of it off some [...]
Between Training Labs and Academies, we host over 20 events every year. And this doesn’t even include the events we pull off on the road. At this point, we’re talking 30-35 events a year. But, then again, we don’t just host events; we also attend events. Automation Nation. ASCII. Robin Robins. Dental Integrators. We go [...]
The thing about marketing is that it can be a ton of fun. You can be creative; you can experiment with new ideas, and you can build your brand the way you want to build it. But at the end of the day, marketing isn’t just about crayons and having a good time. Just like [...]
When it comes to your online storefront, the more traffic, the better. And this should be rather obvious. Whether you own a local pizza joint, or you provide IT services and solutions to small businesses, driving more people to your website should be a major component of your marketing strategy. However, this is easier said [...]
At CharTec, we have events all the time – both for CharTec purposes and for our local MSP, ARRC Technology. You could say we’re a rather well-oiled event planning machine. Or at least, we like to think we are. But even for an MSP event planning machine as well-oiled as we are, the going will [...]
When it comes to marketing – both for CharTec and our members – we’re big on marketing tracks. In fact, we usually have multiple marketing tracks running in one year, with each track serving different purposes, at different times, for different audiences. But what is a marketing track and how can you create one? It’s [...]
Over the last few years, there’s been a movement towards Progressive Reduction, where the design of something is gradually simplified for the sophisticated user. The outcome can have a variety of results – like an icon that no longer needs a label or a logo that has been reduced to a quarter of what it [...]
For you, being a nerd is simply part of your biological makeup; it’s who you are. But knowing nerd-like things… now that’s another story. Building up that beautiful “nerdness” requires a different kind of dedication. A case in point of this careful character crafting is that it takes far more than one viewing of Lord [...]
