SophosLabs has determined that new variants of Petya ransomware (also known as GoldenEye) are behind the massive online outbreak that spread across Europe, Russia, Ukraine and elsewhere today. Others in the security industry are calling it PetrWrap.
When it comes to marketing, an email often requires more than a paragraph or two of plain text. To be effective, you might need to put a little more effort into things and build something a bit more creative. However, in many cases, this “little more effort” doesn’t actually equate to very much of anything. [...]
There’s a lot going on in the world of social media, and as a small business, it can often feel like too much effort for not a whole lot of return. There are just so many profiles to keep up with and so much content to manage that there’s simply not enough time in the [...]
You’re building your buyer personas and know you need to talk to people and conduct market research. Here’s a very easy yet strategic set of questions you need answered before you can hope to benefit from your efforts. Their Role 1. What is their job title? Job role? 2. How is their job measured? 3. [...]
At CharTec, we love promo items. So... if you have any laying around... we won't be mad or anything if you feel the need to send some this way. Just kidding... maybe... we're not. But really, we do love promo items. We believe in a promo item's natural ability to enhance your brand, improve your [...]
The way people search for information online is changing, and you can thank voice search for that. Hubspot says that since 2008, Google Voice search queries have increased by 3400%. And SearchEngineLand says that over 20% of all searches on Google’s mobile app, as well as Android devices are voice-initiated. However, this doesn’t mean [...]
Sales and marketing are two very different departments within a business, with two very different mindsets, and two very different goals. However, when these two teams work together and distribute what they know amongst each other, the business as a whole can grow into something more… something better… something bigger than it ever imagined. Here [...]
To buy chocolate, your options aren’t limited. You can visit the gas station on the corner, order a bag of it off Amazon, take a trip to the local grocery store, drive to that one bakery downtown, steal a piece from the first 20-something female you come across, buy a case of it off some [...]
Between Training Labs and Academies, we host over 20 events every year. And this doesn’t even include the events we pull off on the road. At this point, we’re talking 30-35 events a year. But, then again, we don’t just host events; we also attend events. Automation Nation. ASCII. Robin Robins. Dental Integrators. We go [...]
The thing about marketing is that it can be a ton of fun. You can be creative; you can experiment with new ideas, and you can build your brand the way you want to build it. But at the end of the day, marketing isn’t just about crayons and having a good time. Just like [...]
