Many business owners struggle with the concept of social media. It isn’t a quick sale—therefore, they see it as a waste of time and energy. Why spend time writing posts and creating a following when it doesn’t directly affect your operations, cash flow, or productivity? And often, most people who have this mindset view marketing [...]
If you run a business, you know that most consumers and businesses today are online, so a major part of your marketing has to be digital, at least if you want to make any headway in reaching them. The scope of digital marketing application is massive. And it isn’t all about social media marketing. Marketing has always been [...]
Social media is a place to share your thoughts, pictures, and activities, but it’s a much more powerful tool than that. Social media can be a cost-effective marketing platform that builds followers, creates brand loyalty, and engages consumers. Social media is a very unique form of marketing because it exists inside the lives of your [...]
As you probably already know, Dropbox has achieved its reputation by providing a simple solution: as long as you have an internet connection, you can get almost instant access to your files on any device, anytime, anywhere. However, even today, some people are still unaccustomed to storing their personal data in the cloud. Your precious [...]
Yes, it’s a slightly morbid topic but let’s face it: we’ve all wondered what happens to our social media once we pass away, right? Who gets your passwords to your email account, your Instagram, or your Amazon account? Do they just disappear over time? Here’s what happens to some of the major players when you [...]
SophosLabs has determined that new variants of Petya ransomware (also known as GoldenEye) are behind the massive online outbreak that spread across Europe, Russia, Ukraine and elsewhere today. Others in the security industry are calling it PetrWrap.
When it comes to marketing, an email often requires more than a paragraph or two of plain text. To be effective, you might need to put a little more effort into things and build something a bit more creative. However, in many cases, this “little more effort” doesn’t actually equate to very much of anything. [...]
There’s a lot going on in the world of social media, and as a small business, it can often feel like too much effort for not a whole lot of return. There are just so many profiles to keep up with and so much content to manage that there’s simply not enough time in the [...]
You’re building your buyer personas and know you need to talk to people and conduct market research. Here’s a very easy yet strategic set of questions you need answered before you can hope to benefit from your efforts. Their Role 1. What is their job title? Job role? 2. How is their job measured? 3. [...]
At CharTec, we love promo items. So... if you have any laying around... we won't be mad or anything if you feel the need to send some this way. Just kidding... maybe... we're not. But really, we do love promo items. We believe in a promo item's natural ability to enhance your brand, improve your [...]
