You’re building your buyer personas and know you need to talk to people and conduct market research. Here’s a very easy yet strategic set of questions you need answered before you can hope to benefit from your efforts. Their Role 1. What is their job title? Job role? 2. How is their job measured? 3. [...]
At CharTec, we love promo items. So... if you have any laying around... we won't be mad or anything if you feel the need to send some this way. Just kidding... maybe... we're not. But really, we do love promo items. We believe in a promo item's natural ability to enhance your brand, improve your [...]
The way people search for information online is changing, and you can thank voice search for that. Hubspot says that since 2008, Google Voice search queries have increased by 3400%. And SearchEngineLand says that over 20% of all searches on Google’s mobile app, as well as Android devices are voice-initiated. However, this doesn’t mean [...]
Sales and marketing are two very different departments within a business, with two very different mindsets, and two very different goals. However, when these two teams work together and distribute what they know amongst each other, the business as a whole can grow into something more… something better… something bigger than it ever imagined. Here [...]
Customer service can be… challenging. And sometimes, it just doesn’t make any sense. You can have the exact same situation occur two times, but for some reason, the first situation ends well and the second situation ends with a shot of Tequila and a string of sweaty nightmares. But that’s just because every customer and [...]
To buy chocolate, your options aren’t limited. You can visit the gas station on the corner, order a bag of it off Amazon, take a trip to the local grocery store, drive to that one bakery downtown, steal a piece from the first 20-something female you come across, buy a case of it off some [...]
You use technology. via GIPHY Technology makes the world go round. However, the majority of salespeople like to think that they make the world go round… that their mere existence makes everything in the world right. But this… is far from the truth. A salesperson who tracks their calls, activities, opportunities, and leads with technology [...]
I have the opportunity to attend numerous industry events, but a recent one left me wondering… It started accidentally. I decided to sit down at a table surrounded by MSPs discussing the ins and outs of their businesses, crazy customer stories, market trends…. all the normal topics. I took the opportunity to ask an innocent [...]
Between Training Labs and Academies, we host over 20 events every year. And this doesn’t even include the events we pull off on the road. At this point, we’re talking 30-35 events a year. But, then again, we don’t just host events; we also attend events. Automation Nation. ASCII. Robin Robins. Dental Integrators. We go [...]
Gratitude is an interesting thing. You feel it from someone, and it’s like everything around you suddenly makes sense. You give it to someone, and it’s like nothing around you can go wrong. In the workplace, gratitude is essential. Without gratitude, your coworkers might feel like what they do doesn’t matter… that it doesn’t make [...]
