Over the past few weeks, we've been exploring the use of press releases in your overall marketing strategy for selling managed services. We've started from the very beginning to better understand what a press release actually is and gone through the steps of developing a release for publication. In this article, we will go over [...]
As time marches on MSPs are enjoying more and more of the benefits of automation. CRMs and accounting software have reduced many of the bookkeeping tasks associated with running a business. Integrations and workflow improvements reduce the complexity and labor involved in running an MSP business. One of the main reasons we developed ConnectBooster was [...]
You've probably caught on by now but just to make sure we're all on the same page, this is the second article of three about press releases and why you, as an MSP need them. Over the past few weeks, we've been exploring the use of press releases in your overall marketing strategy for selling [...]
There's been a lot of buzz in and around my office regarding local prospecting techniques and our members are desperate to learn better, more strategic ways of filling their sales funnel. Furthermore, nurturing those leads until the prospect is ready to make a purchase. Building a sales funnel is challenging... especially if you're not the [...]
Over the past quarter, we've been blogging quite a bit about Sales & Marketing for the Managed Service Provider and have been met with so much enthusiasm that we thought we'd run the most popular articles all in one blog post. If you haven't already checked out the links below, now's your chance to catch [...]
If you ask me in 2018, the media gets a really bad rap for all the value they add to our everyday lives and especially the potential value they offer to our businesses. Running truly effective marketing campaigns can become very costly very quickly but there are definitely some tactics you can put into play [...]
After serving the IT Channel for the last eight years, it continues to surprise me how much MSPs have struggled to adapt to the recurring revenue model in their businesses. Paper checks and manual processes are still the norm in our industry. The status quo is comfortable, and change may require business owners to take [...]
Do you like spaghetti? Have you ever thrown against a wall? What if your marketing strategy was as simple as that…? You do business with whatever noodles stick to the wall (hypothetically speaking of course). Sounds ridiculous, doesn’t it? If you don’t have a very clear understanding of your decision makers and what makes them [...]
If you’re in the sales role for your MSP or IT Company, you’re giving presentations to prospects. And, while practice makes perfect, nothing compares to actually being in front of decision makers and delivering. We hope that this checklist will help: Dress to impress. When you’re going in, you don’t want anything distracting your decision [...]
A few years ago when you started your MSP, you set yourself up on all of the popular social media platforms in good faith that you’d figure it all out someday... but so far, “someday” hasn’t happened. Since setting those profiles up, you’ve somehow managed to collect a handful of unfamiliar followers but that’s as [...]
