Do you like spaghetti? Have you ever thrown against a wall? What if your marketing strategy was as simple as that…? You do business with whatever noodles stick to the wall (hypothetically speaking of course). Sounds ridiculous, doesn’t it? If you don’t have a very clear understanding of your decision makers and what makes them [...]
If you’re in the sales role for your MSP or IT Company, you’re giving presentations to prospects. And, while practice makes perfect, nothing compares to actually being in front of decision makers and delivering. We hope that this checklist will help: Dress to impress. When you’re going in, you don’t want anything distracting your decision [...]
A few years ago when you started your MSP, you set yourself up on all of the popular social media platforms in good faith that you’d figure it all out someday... but so far, “someday” hasn’t happened. Since setting those profiles up, you’ve somehow managed to collect a handful of unfamiliar followers but that’s as [...]
You've likely heard of LinkedIn, the business-oriented social networking website that many people use for keeping in touch with business associates, clients, and former colleagues. But is this LinkedIn's only use? Or can you use it in other ways to grow yourself professionally and help your organization to network more effectively? Since it's inception in [...]
You’re considering adding Managed Services to your existing offering, capitalizing on managed recurring revenue in a market that plays well with your existing core competencies. Before you jump into Managed Services, make sure you have these ten elements lined up: Your Audience: Are you planning to offer Managed Services to your existing base or are [...]
How hard is your personal LinkedIn profile working for you? Does it keep your phone ringing off the hook? Are prospects trying to bust down your door to do business with you? No? ...then you're doing it all wrong. You sell managed services and need as many tools in your selling toolbox as possible. Whether [...]
As we know, promoting your brand is one of the single most important things you can do. In this digital world, it is about who can remember you and what they remember from you. You not only want to engage and provide value, you also want to ensure customers leave with a good taste in [...]
Back in June 2017, Google published that they were working on a built-in ad blocker for Chrome. In partnership with Google, the Coalition for Better Ads defined what "intrusive advertising" looks like to consumers and will be enforcing the new standards effective TODAY, February 15. Both desktop and mobile Chrome browsers will be affected however users will notice [...]
Here at CharTec, selling successfully has been one of our most positive attributes. We took years and years of selling managed services and examined the process from top to bottom, realizing it’s a very unique service and can’t be sold like any other product. And for those of you in the managed service business, you [...]
So, you think you can sell managed services? You’ve worked in the IT industry for X number of years and during that time, you probably think that you’ve seen it all. You’re confident in the knowledge of your products and how to make even the most stubborn of prospects see their value as well. Let me guess, your [...]
