The traditional salesperson relies on word crutches to help push them through a sale, but here at CharTec, we like to refer to these unnecessary crutches as Killer Fillers. A Killer Filler is nothing more than word vomit, and with each spew of the mouth, your credibility takes a hit and your potential takes a [...]
When it comes to marketing your MSP and selling your services, the simple fact that all MSPs are naturally alike is incredibly painful. And to make matters worse, with each passing year, more and more MSPs fall out of the sky and scurry around your territory to give you a run for your money. If [...]
Joe Pulizzi is the founder of Content Marketing Institute and author of Content Inc. In his book, he says that 61% of consumers are more likely to buy from a company if they deliver custom content, 70% of consumers prefer to familiarize themselves with a company through custom content, and 90% of consumers find custom [...]
Some companies make teamwork look so simple. Their employees float into the office riding on unicorns and floating on fields of glitter. As they flutter to their designated positions, they smile and greet each other, throwing up high-fives and throwing out good vibes. During the day, cheerful chatter and spirited debates can be heard throughout [...]
It doesn’t matter if you’re a few months in or going on five years strong, you’re never not building your business. And all this building requires you to wear multiple hats. One minute you’re preparing for a presentation, the next you’re responding to a service ticket, and before you know it, you’re in the truck [...]
This past week CharTec hosted the first Academy of 2016, and what was really interesting to us was that most of our marketing sessions were redirected to chats regarding effective websites. In fact, we had a record number of attendees schedule 30-minute sessions during Academy with our Marketing Director and Account Manager to receive a [...]
If you did a quick search of the phrase “making mistakes”, these are the sort of articles you’ll come across: 40 Things You Learn From Making Mistakes The Magic of Making Mistakes 7 Reasons Why Not Making Mistakes is the Biggest Mistake The Art of Making Mistakes At this point, making a mistake seems rather [...]
Social media is surprisingly a very “complex” notion to smaller businesses and, for some odd reason, to MSPs especially. Why is this? Not quite sure. But give the CEO of an MSP control of an online business profile and, suddenly, the internet becomes this abstract, foreign place... “What do you mean by…‘tag’?” “So, if I [...]
As a CEO, one of your most valuable assets is your staff—especially when you sell a service. And the sharper your staff is, the more successful your business will be. Now, I know what you’re thinking… and it probably has a face, a name, and two legs. In other words, there are members of your [...]
You’ve been struggling for weeks to hire a new person. All the resumes you’ve seen and all the interviews you’ve sat through are mediocre at best… and that’s putting it nicely. No one has jumped out at you as a qualified candidate or good fit, and at this point, you’re tempted to force a fit. [...]
