Over the course of the next few blogs, we’ll be introducing a few ways for your MSP to stay ahead of the curve. Our theme for the month of July is Innovation, so what better way to immerse ourselves in innovation than to take it piece by piece, department by department, revealing what we see [...]
Last week we hosted the first CharTec Marketing Lab of our summer season, which was attended by six fabulous business executives from all across the country. Over the course of three days, myself, the CharTec marketing team and the attendees spent our time developing marketing plans, SWOT analyses, objectives, social media pages and plans, a [...]
CEOs are getting a bad rap. According to a 2009 poll conducted by Weber Shandwick, only 14% of American Business Executives hold a positive view of chief executives, meaning that a whopping 86% of business executives don’t actually like their CEO or other CEOs for that matter. Needless to say, there is a lot more [...]
When it comes to owning and operating a small business, you have to wear a lot of hats. This is especially true in the case of marketing, which more often than not, falls under the Sales hat or happens only when the owner finds the time. This scenario is something that I hear quite often [...]
Creativity is not for the faint of heart. It is for the risk taker. The rule breaker. The rebel with a cause. Creativity requires courage because it’s honest and it brings about the idea of change. Most of the time, we are afraid to address these things. When trying to ignite new ideas within the [...]
Blackstreet bumps from the speakers. Petite rubber fish go sailing across the room. A chorus of laughter, giggles, and the potential burst of singing echos about the building. All tied together with a melody of fingers tapping on keyboards and the click of mice. Now Say Hello to the CharTec Marketing Department! Before I started [...]
This one is for the ladies. So, you have finally found the love of your life, but you’re a young professional who has spent years building your personal brand only to fall in love and now have to change it. Not a big deal right? WRONG! Changing your name can change how you show up [...]
Who doesn't love a party? Well that's exactly what your clients are thinking too. Remember, the goal of an event isn't to give out free booze or food, but to ultimately drive sales. So how do you plan on doing this? With a strategy of course! Ultimately, what is your overall goal of this event? [...]
We are going to start monthly themed blogs based on our Academy theme for the month. This month is Marketing Academy (you can register here for it) so let's talk about marketing! One of the sessions we will be teaching on for this upcoming Academy will talk about how you should not only structure your [...]
Facebook has been the king of social media platforms with integrated analytics for quite some time. The recent Facebook Insights overhaul is quite exciting (especially if you're a social media nerd like me). LinkedIn has always been lacking in this department. However, they got the memo and have overhauled their analytics. With this update you [...]