Blackstreet bumps from the speakers. Petite rubber fish go sailing across the room. A chorus of laughter, giggles, and the potential burst of singing echos about the building. All tied together with a melody of fingers tapping on keyboards and the click of mice. Now Say Hello to the CharTec Marketing Department! Before I started [...]
This one is for the ladies. So, you have finally found the love of your life, but you’re a young professional who has spent years building your personal brand only to fall in love and now have to change it. Not a big deal right? WRONG! Changing your name can change how you show up [...]
Who doesn't love a party? Well that's exactly what your clients are thinking too. Remember, the goal of an event isn't to give out free booze or food, but to ultimately drive sales. So how do you plan on doing this? With a strategy of course! Ultimately, what is your overall goal of this event? [...]
We are going to start monthly themed blogs based on our Academy theme for the month. This month is Marketing Academy (you can register here for it) so let's talk about marketing! One of the sessions we will be teaching on for this upcoming Academy will talk about how you should not only structure your [...]
Facebook has been the king of social media platforms with integrated analytics for quite some time. The recent Facebook Insights overhaul is quite exciting (especially if you're a social media nerd like me). LinkedIn has always been lacking in this department. However, they got the memo and have overhauled their analytics. With this update you [...]
Who doesn't like promo items? Stopping by a booth at a trade show or getting a bunch of cool stuff when your favorite client or business partner stops by is always fun. We all like getting them. What I like even more is ordering them for our company... but is there a rhyme or reason [...]
Before I dive into the blog, I want to tell a story. The Marketing department has a storage closet here in the building for promo items, flyers, booth, banners, etc. Admin also has a closet to hold items for Academy and internal events. Our closets didn't make sense and we weren't using them effectively. So, [...]
I came across an article on Socialmedia Today a little while ago that had an awesome infographic. It talked about the role of color in marketing. We are always looking for the upper hand above our competition. Our goal is to make our brand and our image stand out from the herd. How many of [...]
Who is Google+?: A social media platform created by Google to further bring everything that is Google (Docs, Gmail, Etc.) all into one central location. What is Google+?: A social media platform that lets you share updates with followers, customize cover and profile photos, and do pretty much everything you can on other social media [...]
Sculptor: Data, clients, your image; all need sculpting. You must sculpt your image, especially if you're up and coming or you have a lot of competition. People need to be able to not only identify you, but associate you with something good, like good customer service, because it will be an uphill battle if you [...]
