So, what is a Community Manager? A Community Manager is, above all else, someone who manages, monitors, and tackles action on behalf of the brand. He or she is the first line of defense and the first view of customer service for the brand. A community advocate, a brand evangelist, a savvy communicator, and a [...]
Today, I am reviewing the The Zen of Social Media Marketing by Shama Hyder Kabani. This, among other books out there, is a great book to help you understand the foundations of social media marketing and how to hit the ground running. Probably my favorite part about this book is that she makes live online [...]
Analytics. From Google to Facebook, we are always tracking for the numbers. As marketers, we know that not everything is black and white. When thinking of sales, we look for the hard facts; for traditional marketing that was the case – if I spend X amount on a newspaper campaign, and I know the circulation [...]
As we know, promoting your brand is one of the single most important things you can do. In this digital world, it is about who can remember you and what they remember from you. You not only want to engage and provide value, you also want to ensure customers leave with a good taste in [...]
Times are changing. Just as the TV did when it was first introduced, the internet is changing the way that we market, connect, and interact with our target audience in today's ever changing society. Social Media is a driving force for customer engagement, but be careful not to let it drive you! Now, please keep [...]