Who doesn't like promo items? Stopping by a booth at a trade show or getting a bunch of cool stuff when your favorite client or business partner stops by is always fun. We all like getting them. What I like even more is ordering them for our company... but is there a rhyme or reason [...]
Before I dive into the blog, I want to tell a story. The Marketing department has a storage closet here in the building for promo items, flyers, booth, banners, etc. Admin also has a closet to hold items for Academy and internal events. Our closets didn't make sense and we weren't using them effectively. So, [...]
I came across an article on Socialmedia Today a little while ago that had an awesome infographic. It talked about the role of color in marketing. We are always looking for the upper hand above our competition. Our goal is to make our brand and our image stand out from the herd. How many of [...]
Who is Google+?: A social media platform created by Google to further bring everything that is Google (Docs, Gmail, Etc.) all into one central location. What is Google+?: A social media platform that lets you share updates with followers, customize cover and profile photos, and do pretty much everything you can on other social media [...]
Sculptor: Data, clients, your image; all need sculpting. You must sculpt your image, especially if you're up and coming or you have a lot of competition. People need to be able to not only identify you, but associate you with something good, like good customer service, because it will be an uphill battle if you [...]
So, what is a Community Manager? A Community Manager is, above all else, someone who manages, monitors, and tackles action on behalf of the brand. He or she is the first line of defense and the first view of customer service for the brand. A community advocate, a brand evangelist, a savvy communicator, and a [...]
Today, I am reviewing the The Zen of Social Media Marketing by Shama Hyder Kabani. This, among other books out there, is a great book to help you understand the foundations of social media marketing and how to hit the ground running. Probably my favorite part about this book is that she makes live online [...]
Analytics. From Google to Facebook, we are always tracking for the numbers. As marketers, we know that not everything is black and white. When thinking of sales, we look for the hard facts; for traditional marketing that was the case – if I spend X amount on a newspaper campaign, and I know the circulation [...]
As we know, promoting your brand is one of the single most important things you can do. In this digital world, it is about who can remember you and what they remember from you. You not only want to engage and provide value, you also want to ensure customers leave with a good taste in [...]
Times are changing. Just as the TV did when it was first introduced, the internet is changing the way that we market, connect, and interact with our target audience in today's ever changing society. Social Media is a driving force for customer engagement, but be careful not to let it drive you! Now, please keep [...]
