Since 2019 is rapidly gaining on us it’s time to take a good hard look at your marketing efforts. During the course of the year, marketing tends to get pushed to the side to allow time for more immediately important items. Often this is done sort of unconsciously, you don’t see the immediate value, so [...]
Copier and print companies are on the brink of an industry shift. What companies do now will likely affect the business in the long run. Many are catching onto the trend and venturing into the Managed Print Services sector. Considering the success of many MSPs as well as the available equipment inventory copy companies currently [...]
National holidays and awareness months are a gift for marketers. They basically create the campaign themselves. October is National Cyber Security Awareness Month which creates the perfect situation to ramp up efforts and grab the attention of your audiences. There are several ways you can use awareness holidays to your advantage. For this one specifically, [...]
In today’s society, it is extremely hard to imagine business without the Internet. However, a couple of years ago many people saw the world wide web as a fad, being nothing more than “a trendy and oversold” community. Let’s rewind to 1995, the year in which scientist/author, Clifford Stoll, published his book tittle: Silicon Snake Oil: [...]
If you ask any MSP what their biggest headache is, I can guarantee generating new leads is right up there. Leads are potential prospects who express an interest in your products or services. These are individuals or organizations that can become lifelong, loyal customers…if you play your cards right. Have you done everything you can [...]
Email marketing is by far the most effective marketing outlet in our day and age, and for several reasons. Email marketing is the most cost-effective way to send your marketing message to a large audience, and the best part is, most of this can be automated! But how exactly does a good email come to [...]
Many business owners make the mistake of bundling sales and marketing into the same category, and there are several problems with that. Sales and marketing are two very different departments within a business, with two very different mindsets, and two very different goals. Marketing’s job is to generate and warm up leads, who then get [...]
CEO’s are getting a bad rap. According to a recent study conducted by Weber Shandwick, 92% of CEOs are present on social media, but only a whopping 22% engaged in the last twelve months. That means that the vast majority of CEOs are sitting on dormant profiles, completely ignoring how social media can benefit customer [...]
You did it! You’ve closed yet another managed services client and you’re off to celebrate your big win! If you made it this far, you most likely did a great a job stirring up emotions and urgency in your presentation, which made it a no brainer for your new client to move forward. The only [...]
We've been spending so much time over the past months working within the scope of LinkedIn for the user that I wanted to make sure I pushed out some content regarding the whole over element of the powerful platform which is it's really robust stack of business services. While this includes so much more than [...]
