Company culture has a tendency to either make or break a business, and at the core of the issue is employee morale. You aren’t likely to put your best effort forward when you’re feeling overwhelmed, underappreciated, and invisible, are you? Didn’t think so. And once the vicious cycle of negativity starts, it’s hard to break. [...]
When it comes to marketing, an email often requires more than a paragraph or two of plain text. To be effective, you might need to put a little more effort into things and build something a bit more creative. However, in many cases, this “little more effort” doesn’t actually equate to very much of anything. [...]
There’s a lot going on in the world of social media, and as a small business, it can often feel like too much effort for not a whole lot of return. There are just so many profiles to keep up with and so much content to manage that there’s simply not enough time in the [...]
Like most MSPs, one of your biggest costs is people. Which means one of your biggest sources of waste is time. And as anyone in the IT world knows, there’s a lot of wasted time. IDC quantified this a couple of years ago, and found that IT workers spend around 20% of their time just [...]
Just think. If you were able to monetize being interrupted in the workplace, you’d be freaking rich… right? Now, why is that? Well, you – like millions of people in every workplace.. are interrupted so much, that well.. just the thought of being able to monetize it makes you smile. However, if we’re able to [...]
You’re building your buyer personas and know you need to talk to people and conduct market research. Here’s a very easy yet strategic set of questions you need answered before you can hope to benefit from your efforts. Their Role 1. What is their job title? Job role? 2. How is their job measured? 3. [...]
At CharTec, we love promo items. So... if you have any laying around... we won't be mad or anything if you feel the need to send some this way. Just kidding... maybe... we're not. But really, we do love promo items. We believe in a promo item's natural ability to enhance your brand, improve your [...]
The way people search for information online is changing, and you can thank voice search for that. Hubspot says that since 2008, Google Voice search queries have increased by 3400%. And SearchEngineLand says that over 20% of all searches on Google’s mobile app, as well as Android devices are voice-initiated. However, this doesn’t mean [...]
Sales and marketing are two very different departments within a business, with two very different mindsets, and two very different goals. However, when these two teams work together and distribute what they know amongst each other, the business as a whole can grow into something more… something better… something bigger than it ever imagined. Here [...]
Customer service can be… challenging. And sometimes, it just doesn’t make any sense. You can have the exact same situation occur two times, but for some reason, the first situation ends well and the second situation ends with a shot of Tequila and a string of sweaty nightmares. But that’s just because every customer and [...]
