Email marketing is by far the most effective marketing outlet in our day and age, and for several reasons. Email marketing is the most cost-effective way to send your marketing message to a large audience, and the best part is, most of this can be automated! But how exactly does a good email come to [...]
Recruiting and retaining top talent isn’t easy. Even after the hiring process ends, there are several metrics your Human Resources (HR) specialist(s) should keep tabs on to ensure top performers stick around long enough to deliver meaningful results for your company. Here are 3 metrics highly effective HR organizations measure: 1.Turnover Some turnover is expected, [...]
Why is it that some salespeople consistently meet quota, while others struggle to book a meeting with a decision maker? Is it because they were born to sell? Are they master con artists? Is it just beginners luck? Actually, it’s none of the above. Sales is a tough gig, and because of this, successful salespeople [...]
One of the most common questions we get from new CharTec members is “How the heck do I convert all of these break-fix clients to full-blown managed services clients?” You may have asked yourself this same question in the past, or you might even be asking yourself this same question now. Our answer to this [...]
Many business owners make the mistake of bundling sales and marketing into the same category, and there are several problems with that. Sales and marketing are two very different departments within a business, with two very different mindsets, and two very different goals. Marketing’s job is to generate and warm up leads, who then get [...]
CEO’s are getting a bad rap. According to a recent study conducted by Weber Shandwick, 92% of CEOs are present on social media, but only a whopping 22% engaged in the last twelve months. That means that the vast majority of CEOs are sitting on dormant profiles, completely ignoring how social media can benefit customer [...]
You did it! You’ve closed yet another managed services client and you’re off to celebrate your big win! If you made it this far, you most likely did a great a job stirring up emotions and urgency in your presentation, which made it a no brainer for your new client to move forward. The only [...]
Too few managed service providers see the possibilities in becoming the "go-to" expert for a specific market or vertical with their services. Literally, about one-third of MSPs target specific verticals. The rest? They take a shotgun approach to business development, likely managing to operate without any type of sales funnel. Committing a portion of your managed services [...]
We've been spending so much time over the past months working within the scope of LinkedIn for the user that I wanted to make sure I pushed out some content regarding the whole over element of the powerful platform which is it's really robust stack of business services. While this includes so much more than [...]
Here at CharTec, we’ve been around the block a couple of times. We help managed service providers (MSPs) every single day with sales, marketing, operations, finance, and cultural challenges, plus a lot more. So, we know that one of the biggest hurdles MSPs regularly face - is the sales process. What if we told you [...]
