You know what people think of when they hear the word “Salesman?” Words like slimy used car salesman and annoying telemarketer would probably make the top of that list. Many salespeople are under the impression that if they vomit all of their products and services onto someone, that person will eventually find one or two things that will encourage them to buy.

Modern day consumers don’t like that. It has gotten to the point where consumers are skeptical to trust a salesperson, and some will try and find any way to avoid salespeople all together.

This idea that all salespeople are out to “Rip you off” or “Sell you something you don’t need” is a result of generations of salespeople and sales training programs enforcing solution based selling.

You see, the art of selling incorporates a variety of tactics that rely on fluctuating factors – from how you look and smell to how you walk and talk.  It’s not just about how you sell.  It’s about how you look when you do it.  How long you make eye contact for.  How you approach the consumer.  How well the consumer’s morning went.  How plump those pocketbooks are… and so on and so forth.  There are factors you can control and others you cannot.

But if one thing is for certain, it’s that we are living and selling in a customer-first world.  It’s consumer-centric and they-oriented.  And if you fail to deep dive into who the consumer is, what they want, and how they tick, then you will fail to sell… because, people, all t