Just as organizations decide which managed service providers they want to work with, MSPs have the power to choose which clients they are willing to take on. When you're just starting out, you might not want to turn down any prospective clients. But the truth is some customers end up being more trouble than they’re worth. So, who is the ideal MSP client? The first answer [...]
Every quarter you start getting invitations to attend the CharTec Academy. Maybe we've never piqued your curiosity to attend. Maybe you've been 15 times and you're wondering if you can squeeze any more value out. Here are the top seven reasons to attend the next CharTec Academy no matter how many you've been to before. [...]
While any successful business knows how to manage dissatisfied or adversarial clients, that doesn’t mean that dealing with these people is fun. When you transition from providing break-fix services to offering managed services (VAR to MSP), you may be surprised by how much better your relationship with clients becomes. Break-fix clients tend to be in [...]
We have a saying in marketing that we create rainbows and unicorns, and we like to think it’s true. I mean, who do you turn to in the clutch when you need to have an event display created with zero notice and very little specifications? Who’s your go to when someone leaves a nasty review [...]
CharTec Knows Marketing for MSPs Marketing for Managed Service Providers can be fun, though challenging. Some MSP owners are afraid to market their businesses because they just don’t know where to start. They don’t have a list yet, there are way too many tactics out there for them to choose from, and they’re not exactly [...]
Wouldn’t it be amazing if everything we wanted out of our PSA was available out of the box, with no configuration, no glitchy updates, and no troublesome support requests? Unfortunately, that’s just a pipe dream. The good news is MSP owners and former MSP owners have developed tools to make their lives easier, and [...]
MSP owners tend to play a game of ping-pong when it comes to their marketing, testing out different providers until they meet one they think is going to deliver blazing hot leads ready to sign at a mere glimpse of a salesperson even if they completely botch the sales process. Then, when that provider doesn’t [...]
We like new clients just as much as the next guy, but what happens after they come on board is what really pays the bills and keeps our company growing. Over the course of three years, a managed services agreement usually doubles, if not triples thanks to business growth, sideline projects, and a continued [...]
We talk with MSPs and salespeople all day, every day, and we’re hearing two very distinct choruses: “Everything is dead. People are starting to come back to work, but everybody is afraid to buy.” OR “Man, things are crazy. We have 20 projects backed up. This is an exciting time in IT!” If you’re [...]
Cybercriminals like to prey on distracted business owners during situations like our current pandemic. While many businesses are fighting just to stay open, hackers are using this time as an opportunity to breach unguarded data. A quick Google search shows us that, “85% of Managed Service Providers report ransomware attacks as the most common malware threat to small to [...]
