How MSP Salespeople can win over Skeptical Prospects

MSP salespeople will meet with skeptical prospects at some point—and for some, it may be a daily occurrence. Given the choice, no one wants to buy managed services, and everyone in the room at a sales presentation knows that the salesperson has a vested interest in clinching the deal.   Overcoming stereotypes is just one [...]

By |2022-06-13T10:42:28-07:00May 18th, 2022|Sales, Academy|0 Comments

Building A Video Marketing Strategy

In recent years, video has transitioned from being a nice extra feature you could add to your marketing plan to get your name and services out to the public. While many MSPs have been reluctant to embrace video, it is becoming increasingly clear that video marketing is here to stay, and you need to master [...]

By |2022-02-18T19:26:02-08:00February 18th, 2022|Academy, Productivity, News, Marketing|0 Comments

4 MSP Sales Leadership Blunders

Managing Sales Teams Managing salespeople can be extremely challenging, even when you have a great team behind you. It's even more complicated when you juggle sales leadership with other responsibilities. Some people who own MSPs often try to run their businesses and keep an eye on service and delivery at the same time. This means [...]

By |2022-01-26T18:22:38-08:00January 26th, 2022|Sales, Academy|1 Comment

6 Tips for MSP Video Marketing

At CharTec Academy, we talk a lot about MSP video marketing. You just can't be competitive today without it, as we've explained here many times. But even those who recognize the value in it sometimes have trouble taking the plunge because they're just too intimidated about appearing on camera. This fear is a common challenge, [...]

By |2021-11-18T08:04:14-08:00November 18th, 2021|Marketing, Academy, Productivity|1 Comment

You should be reaping the rewards of MSP video marketing!

You’ve heard it plenty of times: MSP video marketing is needed to be successful.   You understand that it can increase your exposure significantly, raise brand awareness and build trust. And while you certainly wouldn’t mind getting a few extra customers, you just haven’t given it a try yet.   Perhaps you’re not sure where to [...]

By |2021-11-10T08:25:56-08:00November 10th, 2021|Marketing, Academy|3 Comments

Marketing Content 101: Organic Content vs. Social Media Ads

Marketing 101: Organic Content vs. Social Media Ads. Social Media is a vital part of building a business, and the trends show it's not going anywhere. One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward [...]

By |2021-08-31T19:20:39-07:00July 27th, 2021|Community, Marketing, Sales, Academy|5 Comments

4 Tips to Open Doors for Your MSP with Marketing Campaigns

Getting your foot in the door is one of the biggest challenges MSP marketers face. One approach is launching regular marketing campaigns to generate interest in your offerings. CharTec adds a new campaign every month, and we go about it in a very methodical fashion. It’s not easy, but we work hard to create fresh [...]

By |2021-07-14T12:10:18-07:00July 14th, 2021|Marketing, Sales, Academy|0 Comments

MSP’s Can Take Advantage of CorKat’s Hosted Cloud Solutions

If there’s one thing we’ve learned from the COVID-19 pandemic, it’s that working remotely is not the future, it is here now. This approach is not new, but massive volumes of workers were essentially forced into working remote last year, and now that they’ve seen the light, the work landscape is forever changed.  In this blog, we'll cover a discussion [...]

By |2021-10-28T07:24:59-07:00March 4th, 2021|Academy, Vendors|4 Comments

7 Reasons to Attend the Next CharTec Academy

Every quarter you start getting invitations to attend the CharTec Academy. Maybe we've never piqued your curiosity to attend. Maybe you've been 15 times and you're wondering if you can squeeze any more value out. Here are the top seven reasons to attend the next CharTec Academy no matter how many you've been to before. [...]

By |2021-02-10T14:28:00-08:00February 4th, 2021|Academy|2 Comments

From VAR to MSP – Better Client Relationships in Managed Services can Benefit your Entire Business 

While any successful business knows how to manage dissatisfied or adversarial clients, that doesn’t mean that dealing with these people is fun. When you transition from providing break-fix services to offering managed services (VAR to MSP), you may be surprised by how much better your relationship with clients becomes. Break-fix clients tend to be in [...]

By |2021-01-29T16:16:32-08:00January 29th, 2021|Academy|1,422 Comments

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