Marketing, in general, is misunderstood. If you ask five different people what the term means, you’ll probably get five different answers. Some might equate it to branding, while others may think of it more as campaigns. And while it does include many of these elements, marketing is a much broader pursuit with lots of moving parts.
Unfortunately, when you look at some of the big companies out there that are nailing marketing, it’s hard to translate what they’re doing when it comes to your MSP. For example, many people look to Apple’s ads and campaigns as an example of excellent marketing. But it’s a lot easier for them to market their products than it is for you, and that’s not just because your advertising budget is only a tiny fraction of Apple’s – it’s because iPhones and MacBooks are exciting, and everyone wants them.
People pay for managed service providers because they need them, not because they want them. It’s more like getting car maintenance or replacing a malfunctioning dishwasher. You’re going to need a solid approach that has proven to be successful at marketing something intangible. Here are three objectives that form the foundation of CharTec’s marketing strategy.
Marketing: Brand your MSP
One aspect of your marketing strategy is branding your MSP. These days, most businesses are aware of what MSPs do and why they need them, and many have already worked with one or more MSP. So instead of focusing solely on what you do, you want to make sure prospects know your company is an option when they need you. This process is essentially getting your name out there by educating the public via blogs, sending out newsletters and emails, or appearing at events – ideally, you’ll do all these things!
Pique curiosity
Part of marketing is piquing curiosity in the minds of your prospects. This approach comes from one of CharTec’s favorite books, Secrets of Question-Based Selling. It’s something all our employees read, and it can change your sales mindset dramatically. The book discusses curiosity strategies like providing a glimpse of value. The idea is that you want to give prospects just enough information to make them curious without giving everything away.
One example of creating curiosity would be letting people know they could write off major purchases and get tax benefits for their businesses. You could entice prospects using the glimpse of value approach by saying, “Do you want to learn how you can keep more money in your pocket this tax season?”. Most of us wouldn’t say no to that!
The Herd theory can also come into play. It’s based on the idea that people want to know what their competitors are doing. You might tell a prospect how you’ve been able to help a competitor in the industry to attract their interest. No one wants to be left behind when it comes to technology.
Identify interest
Creating curiosity is an important step, but it’s not enough to land a sale. Identify the businesses that are interested in your marketing efforts. Who is opening emails, clicking on links, reading blog posts, and requesting eBooks? These are the leads you want to focus on.
Lead scoring can determine who is most likely to sign on the dotted line. Many marketing platforms make it easy to set up lead scoring systems. You can assign a points value to specific activities, such as 2 points for opening an email or 5 points for clicking on a link within the email. This system will enable your sales team to make calls based on your prospects’ level of engagement with your marketing so they can focus their efforts where they’re most likely to get results.
Ultimately, businesses will always need MSPs. The trick to gaining new business is ensuring that your MSP is the one people turn to when they’re ready to sign.
If you’d like help with your marketing efforts, we offer different levels of Premium Marketing that might help you. Contact us anytime!
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We offer a service of sending newsletters via contact forms to the sites of business organizations via all domain zones of the world in any languages.
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WHAT IS THE MAILING OF INTERNET RESOURCES BY CONTACT FORMS?
This is a type of mailing using the contact forms that are located in the feedback section of the website and filled by our robot in a preset mode with a rate of a few thousand feedback forms per minute, while the alphabetic and numeric code from the pictures (CAPTCHA) is also solved.
After that, the letters including your commercial offers are sent to the e-mail addresses of companies.
When sending mailing by contact contact forms, it turns out that each website sends a correspondent e-mail “to itself” and, therefore, all messages arrive in the inbox of the exact e-mail address in which the business is ready to receive the correspondent emails.
Unique Trade Offer:
Fast one hundred % notification of companies and site owners about new commercial offers.
Search of new customers that other types of advertisements cannot find.
AIM:
Finding customers that cannot be found through other advertisements.
Benefits:
1.100% delivery of commercial offers.
2.Expansion of the client base.
3. Expansion of the your market share.
4.Mailings based on topics and regionality.
5. Sending e-mails to directors.
6. Conducting tenders.
7. Conducting marketing research.
8. Studying public opinion and conducting surveys.
9. Quick notification.
10. Cost.
11. Entering the international markets.
Undeniable advantages:
1.When sending mailing by contact forms, all letters arrive in the inbox folder. When sending bulk e-mails, this can reach up to 5%.
2.When sending mailing by contact forms it is possible to send a few million letters per 24 hours to inboxes. When sending mass e-mails a few thousands arrive in the inbox folders, all the rest often either are not delivered or arrive in the junk.
3. When sending mailing by contact forms a message does not get blocked by mail systems because it is sent from different websites. When sending e-newsletters it is possible to send a few thousands of those but nevertheless all the IP addresses from which the mailing is sent will be blocked.
4. When sending mailing by contact forms the minimum of macros is used to form headings and text of the letter. When sending mass e-mails, it is necessary to use «macros» (synonyms) for each phrase and create thousands different headings.
5. A lot of firms deliberatelly hide their mailbox and only leave a contact form for contacting with them.
6. When sending mass e-mails, your business offer can be delivered to every employee of the organisation, (which causes discontent) compared to mailing by feedback forms where the information is received at the e-mail specifically set up for commercial offers.
7.Fifty % of corporate e-mails are placed on free e-mail servers, they are not very “searchable” by mailbox, but when sending mailing by contact forms through these mail systems, all messages are one hundred percent delivered to the recipients.
8. Only 30%-40% of businesses are placed in the directories within 2-3 years, and all the rest are already placed in our WHOIS databases and are waiting for your cooperation offers.
Thus that e-mails of organisations from directories are spammed, which means that they will not have such outcome as when sending mailing by feedback forms using our new WHOIS databases.
9. Any kind of stop words in the body or headings of the message can be sent through forms. When sending e-mail newsletters, such letters either are not delivered the recipient or end up in a junk folder.
The list of stop words of mails includes almost all words and phrases that encourage recipients to take actions.
Application:
1. Increasing the customer base.
2. Quick informing of marketplaces about new commercial offers.
3. Reaching out directors.
4.Supply.
5. Conducting tenders.
6.Conducting marketing research.
7.Studying public opinion and conducting surveys.
8. Searching for customers in other countries.
Reasons for ordering this service:
1. one hundred percent delivery of your e-mails and commercial offers to millions of businesses around all countries in the world.
Every internet resource sends a letter to itself so all filters of mails are bypassed.
2.Mailing by contact forms is an excellent way in in terms of conducting various researches of marketing, studies and surveys of social opinion on any kind oftype of activity and direction.
When sending mailing by contact forms, you will be sure that your letter has been delivered to one hundred percent of consumers of your service and product and if a service or product is “badly promoted”, then the potential problem lies in other things, for example in cost.
At the same time, within 7 days you will see demand for your products and services, you will not have to spend funds on renting an office and other more expensive and time-consuming marketing activities.
3.Mailing by feedback forms is the quickest and the most economical way to get your service or product to the markets of other countries.
4. Mailing by contact forms is a great tool for conducting all sorts of tenders.
5.Weekly update of the database, as more than 150,000 new Internet resources, are registered all over the globe daily, and you, in turn, get potentially new customers.
6. Full geographical scope for all states of the world.
7. We offer customers that are not available through other types of advertisement.
When sending mailing by feedback forms, you will be able to reach out that part of your potential clients, that are impossible to find in automatic mode in any other way.
For instance, you will be able to send a cooperation offer to those potential customers that were earlier unavailable due to mail filters while sending e-newsletters.
In reality, there is a very paradoxical situation: organisations that got into the directories are actually filled with spam with all sorts of commercial offers while very little e-mails are sent to the rest.
8. Unique technique of decrypting the captcha.
There are services for decoding alphanumeric code (captcha/CAPTCHA). It costs one dollar to solve 1000 CAPTCHAs.
It turns out that, processing 1 million Internet resources our program unravels 1 million captchas, which costs thousand dollars only to unravel captcha/CAPTCHA, and we provide this free for you!
9. By ordering mailing by feedback forms, you are promoting your service or product not to separate individuals, but to entire collectives, for instance domain zone .com, where more than 150 million business businesses from all over the world are collected (we have got samples of them from all international zones for every country).
10. Mailing by contact forms is also a subtype of SMS mailing
Electronic address that is linked to the feedback form is the main email of organisations through which applications and cooperation offers are sent. This e-mail is also set up for cell phones as it is necessary to respond to the information instantly so as not to misplace the order or the relevance of the commercial offer.
11. The database of countries also includes all joint businesses from all over the world closely related to or working with this country, for instance, diasporas and national communities.
Sanctions of mail systems and search engines?
These mailings are an alternative to sending e-newsletters, therefore search engine sanctions and “BAN” do not apply to them.
Mail delivers the data of e-mails to the inbox folder, as it moves through the “warm communication channel” from the new IP address of the site to the corporate electronic address of the same website.
Simply speaking, these mailings “live in e-mails” and filters of mail systems do not respond to them, because mail systems have trust in communication channels between sites and corporate e-mail addresses.
OUR DATABASES:
You can purchase our databases separately from the mailing by sending us a enquiry by feedback form.
MORE THAN 2000 VOIS DATABASES BY DOMAIN ZONES AND COUNTRIES.
SELECTIONS OF DATABASES BY THE MAIN CONTINENTS OF THE WORLD.
COLLECTIONS OF DATABASES BY THE MAIN LANGUAGES.
COLLECTIONS OF DATABASES BY THE MAIN WEBSITE BUILDERS.
SELECTIONS BY THE MAIN COUNTRIES.
HOW TO MAKE AN ORDER FOR MAILING BY FEEDBACK FORMS:
The simplest text of the message + a few headings, the main goal is to interest the future customer, and they will read the rest on your site.
Most likely, all ads on your subject are already on the Internet, enter the necessary requests into the search bar and choose the most interesting ones.
The headings are substituted by a carousel from .txt file.
Only text messages are sent, links are inserted without problems, they are active. If the potential customer needs pictures or more specific information, then you should forward the customer to visit your website.
In the letter:
Text without pictures, since pictures do not pass through the contact form.
Your contact details:
Website address:
Fields to fill in:
Name:
Country:
City:
Site:
Several headings:
E-mail address for automatic responces:
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Price List =» xn—-7sbb1bbndheurc1a.xn--p1ai/en/price/