One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward organic content. Many feel that if they throw money on an advertisement it will automatically bring up the number of followers and in turn translate into business conversions. [...]
Recently I sat in on a sales training seminar and when the topic of marketing came up, the instructor asked, “How many of you have personal Facebook pages?” All twenty students raised their hands. The instructor then asked, “How many of you have Facebook BUSINESS pages?” One hand slowly went up. As a member of a marketing [...]
Mobile accessibility for websites is very important in today’s internet culture. More than 50% of website traffic comes from mobile phones. Considering that is more than half of people, if your website is not mobile friendly it’s likely that you are losing potential customers and people searching for information. Not only that, but your SEO takes a [...]
MSPs today are faced with unprecedented opportunities for growth. Whether that's by adding new services to your offerings, or finding ways to differentiate and grow your business, more businesses than ever before are looking for help with managed services. The health care market is gearing up to be one of the most important industries that [...]
“Hey Siri, how late is Walmart open til?” or “Alexa, where is the closest grocery store?” These kinds of phrases are quickly taking over search engine optimization and changing the content game for everyone active on the internet. It’s especially tricky for business owners who are already overwhelmed by the idea of SEO or marketing in [...]
Ready or not, here it comes! 2019 is almost here, is your business on the line? You still have some time to make resolutions for the new year. There are a few that stick out that you may want to consider first in order to make your 2019 your most successful year yet! Of course, [...]
Have you done your due diligence and looked over what your budget is expected to be next year? Are the funds in your bank account going to work with everything in your proposed budget? Even for the most experienced CFO, budget time can be frustrating and monotonous… but it must be done. So, buckle up, [...]
Whether or not you have a full sales and/or marketing team, it is crucial to begin forecasting for 2019 in these areas. This will make your life so much easier as the months roll by next year. Not only will it keep you on track but it will keep your employees accountable as well. Also, [...]
So, you’ve taken time to look at 2018 and evaluate what worked for you and what didn’t. You have jotted down all the things you’d like to change as well as the great things you accomplished and don’t want to change. Congratulations, that’s one of the hardest parts to start! Now that you’ve gotten that [...]
A large-scale data breach has the power to cripple any organization, regardless of size. Unfortunately, these data breaches usually start with compromised credentials sold to the highest bidder on the Dark Web. Right now, all that stands in the way of your customers and a potentially massive and costly breach is a few passwords… but [...]
