One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward organic content. Many feel that if they throw money on an advertisement it will automatically bring up the number of followers and in turn translate into business conversions. However, if it were that easy social media would be flooded with ads and businesses would be booming. The fact of the matter is that if a consumer sees one of your social media ads and it is weak it will devalue your brand and hurt potential conversions. So, let’s dive into the world of organic content and paid advertising on social media.
Organic content is just about anything you post on social media. This includes status updates, photos, videos, and even blog reposts. Gaining followers through organic content can be a time-consuming process. It is very unlikely that you will increase your fan base by the hundreds overnight by only posting content consistently. However, that is part of the social media game. Some people think you have to have a clear understanding of the algorithms each social media platform uses in order to post productive media. That’s not necessarily the case. Don’t get me wrong, knowing some algorithm strategy is helpful when making social media plans. But realistically if you only remember one word… remember engagement. This alone is a large percentage of what social media looks for when placing content. At the end of the day, just about every social media platform is trying to promote the best content to the most relevant people.
With that being said, if your business does not have a marketing budget to work with, you can still be successful by ramping up your engagement. There are a few things to keep in mind if you prefer to stick with organic content. First of all, no one will engage if you have boring content. As you can probably see for yourself, the most intriguing posts are usually visual. Photos and videos do much better in capturing attention than any straightforward text content, so keep that in mind. A smartphone is a powerful content making machine. All you need to do is download a few apps, shoot a quick video, edit with those apps, and post. You don’t need a professional photographer or videographer to make exciting content. Don’t forget that you have Google at your fingertips. Search what makes great content on social media and try it. Just don’t forget about that word we discussed earlier. Make sure you are engaging with everyone that comments on your page or posts.
Paid ads seem like an easy way to increase traffic and turn conversions. In fact, a lot of people still believe in the old adage, “build it and they will come”. So, make an ad and customers and clients will flock to you with ease. I hope you know that is simply too good to be true. Granted, paid ads can and will increase who sees your page, that’s ultimately what they’re built for. However, conversion making content will be the determining factor as to whether someone follows you, likes your page, or even attends an event. The really neat thing about paid social media ads is that they usually have different campaigns that will allow you to create an ad tailored to yo