Much like the Mobile OS Wars in 2009, the Cloud Wars are starting to pick up steam. Google was a long time member of the Apple Board of Directors. Soon after iOS started to explode, Eric Schmidt, CEO of Google removed himself from the board due to a "conflict of interest." As Google further developed [...]
In case you've been living under a rock, CharTec is growing like crazy! Yes, we are looking into increasing our staff and would love to hire some awesome people to fill the gaps. So, if you're thinking about working for a startup IT Company based out of the sunny Ag and Oil hub of smoggy [...]
Who doesn't like promo items? Stopping by a booth at a trade show or getting a bunch of cool stuff when your favorite client or business partner stops by is always fun. We all like getting them. What I like even more is ordering them for our company... but is there a rhyme or reason [...]
Before I dive into the blog, I want to tell a story. The Marketing department has a storage closet here in the building for promo items, flyers, booth, banners, etc. Admin also has a closet to hold items for Academy and internal events. Our closets didn't make sense and we weren't using them effectively. So, [...]
I came across an article on Socialmedia Today a little while ago that had an awesome infographic. It talked about the role of color in marketing. We are always looking for the upper hand above our competition. Our goal is to make our brand and our image stand out from the herd. How many of [...]
One of my favorite sites on communication (PR Daily) posted an article on Gamification. I know, what does this mean? Well, Gamification really all started with a guy by the name of Gabe Zichermann. He is an author, public speaker, and entrepreneur. His latest work breaks down the science of how companies leverage gaming strategies [...]
Click for Full Image Working for a technology company has many perks. Probably my personal favorite (besides traveling around the country) is the ability to work from anywhere. While on the road, I work from my smartphone, in my hotel room from my laptop, and in an airport with my MiFi. How about [...]
Sculptor: Data, clients, your image; all need sculpting. You must sculpt your image, especially if you're up and coming or you have a lot of competition. People need to be able to not only identify you, but associate you with something good, like good customer service, because it will be an uphill battle if you [...]
So, what is a Community Manager? A Community Manager is, above all else, someone who manages, monitors, and tackles action on behalf of the brand. He or she is the first line of defense and the first view of customer service for the brand. A community advocate, a brand evangelist, a savvy communicator, and a [...]
Each day, I do a little research in the morning to see what is going on in the social world. Going through my rounds, I came across an article in the Harvard Business Review talking about “Social Care.” It was a great article that talked about how companies are utilizing social media and their front [...]
