While at IT Nation, I got a chance to hear Jim Collins speak (thank you, ConnectWise). It was such a great experience. I found myself taking notes and tweeting most of the time. While looking back at some of my notes, I remember a phrase that stood out the most to me: Return on Luck. [...]
Today, we lost one of the greatest salesmen of all time, Zig Ziglar. A family man, like many us in the Channel, Ziglar fell in love and married at a young age. Ziglar was different from his peers, he never settled for less and always strived to achieve more. He is known as "The Master [...]
Today, I am reviewing the The Zen of Social Media Marketing by Shama Hyder Kabani. This, among other books out there, is a great book to help you understand the foundations of social media marketing and how to hit the ground running. Probably my favorite part about this book is that she makes live online [...]
When you are selling a product or service for more money than a consumer expects it to be, you'll frequently hear the popular idiom, "That costs an arm and a leg". Why an arm and a leg? It's a reference to the cost of that particular good or service compared with the return their investment [...]
As we know, promoting your brand is one of the single most important things you can do. In this digital world, it is about who can remember you and what they remember from you. You not only want to engage and provide value, you also want to ensure customers leave with a good taste in [...]
Stress in the workplace: we all have stress, what ways do you channel it? Stress. We all have it. Working in a fast-paced technology channel creates excitement, energy, and keeps you always on the go. From developing new products to staying current on the latest in technology advancements to roadshows and conferences, life in the [...]
Times are changing. Just as the TV did when it was first introduced, the internet is changing the way that we market, connect, and interact with our target audience in today's ever changing society. Social Media is a driving force for customer engagement, but be careful not to let it drive you! Now, please keep [...]
