Many business owners struggle with the concept of social media. It isn’t a quick sale—therefore, they see it as a waste of time and energy. Why spend time writing posts and creating a following when it doesn’t directly affect your operations, cash flow, or productivity? And often, most people who have this mindset view marketing [...]
As comedian John Mulaney so aptly put it, “We spend half of our day convincing robots that we are not, in fact, robots.” Unfortunately, a lot of us in sales are doing a darn good job of imitating droids with our robotic “I think you’d really enjoy this new tool blah blah”emails. This isn’t to say [...]
Bear with us, for a second. Picture Mary. Mary finds her dream job after combing through hundreds of ads and inquiring about every personal connection she’s made over the years. Mary lands the job and absolutely loves it! Years go by. And then Mary gets burnt out. She’s been pushing so hard for so long because [...]
Many managers suffer from one key oversight: failing to take their employees to that next level of greatness. Managers and directors sometimes fall incredibly short of exploring the full potential of their most talented individuals. By doing so, the potential of their business as a whole is threatened without employee growth. When you have a [...]
If you run a business, you know that most consumers and businesses today are online, so a major part of your marketing has to be digital, at least if you want to make any headway in reaching them. The scope of digital marketing application is massive. And it isn’t all about social media marketing. Marketing has always been [...]
Stay organized every hour of the day with an assistant that lives on your smart device, keeping you virtually prepared for whatever the day throws at you. Siri may be just a phrase away, but you need a reliable application when it comes to your busy schedule and everyday to-do list. Below are six of [...]
Software programs work to keep cyberthreats out, but your staff has the power to let someone in. This is why a security-savvy staff is crucial when it comes to protecting your business. While security systems play a large part in keeping your data safe from cybercriminals, your people are equally responsible when it comes to [...]
All at once, libraries were reduced to a 6-inch grayscale e-ink display, and the world was fascinated. Back in its debut in 2007, Amazon’s first Kindle was revolutionary. It gave bookworms the ease of having hundreds of books at their fingertips, and encouraged non-readers to finally get into the magical world of reading without having [...]
Once personal information has been leaked into the hands of a cybercriminal, it’s easy for them to steal your identity and from there, the possibilities are endless. Everyone is probably tired of hearing about Equifax at this point, but the silver lining to the insane media coverage is bringing awareness to the general public about [...]
Social media is a place to share your thoughts, pictures, and activities, but it’s a much more powerful tool than that. Social media can be a cost-effective marketing platform that builds followers, creates brand loyalty, and engages consumers. Social media is a very unique form of marketing because it exists inside the lives of your [...]
