You might have noticed that a lot of companies are hosting webinars these days. There’s a good chance you’ve attended more than one yourself. At CharTec, we’re big fans of webinars, and you only need to look at our archives for proof of that. There’s a good reason we put so much effort into this [...]
Marketing 101: Organic Content vs. Social Media Ads. Social Media is a vital part of building a business, and the trends show it's not going anywhere. One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward [...]
SEO, or search engine optimization, is an important category, and understanding the difference between Technical SEO vs. On-site SEO is crucial.. Per Search Engine Journal, organic search is most often the primary source of website traffic. When you’re looking at audit reports of your website, it's easy to get bogged down in all the [...]
Getting your foot in the door is one of the biggest challenges MSP marketers face. One approach is launching regular marketing campaigns to generate interest in your offerings. CharTec adds a new campaign every month, and we go about it in a very methodical fashion. It’s not easy, but we work hard to create fresh [...]
Using Campaigns to Generate Leads and Open Doors Getting your foot in the door is one of the biggest challenges marketers face. One good approach is launching regular campaigns to generate interest and leads in your offerings. CharTec adds a new campaign every month, and we go about it in a very methodical fashion. After [...]
Creating a Successful Brand Awareness Campaign Many people think that marketing's job is getting their salespeople that first appointment, then letting them take it from there. However, there’s a lot more involved in the process, which includes your brand and getting it right can make or break your business. The AIDA principle is a good [...]
How to Hire the Perfect Web Designer for Your MSP Hiring a web designer for an MSP is never an easy process. This is because the industry is both extremely diverse, but also exceptionally specific. For example, MSPs can focus on one vertical, like medical, dental or accounting, or they can service anyone who needs [...]
Defining Your Offering is a Make-or-Break Step for MSPS What is your offering as an MSP? What sets you apart from the competition? Response time? Price? Tech knowledge? Perhaps it’s how your team speaks to people in plain English? Maybe you feel like you’re better at building relationships with clients. Unfortunately, that’s exactly what your [...]
How MSPs can Choose the Perfect Vertical MSPs can boost their business prospects exponentially by focusing on a specific vertical that's perfect for them. But choosing where to focus their efforts can be daunting. With so many worthwhile industries that can be targeted, and so much at stake, it can be difficult to know where [...]
Why MSPs should Target Verticals Targeting verticals should be easy. One of our earliest challenges at CharTec was vertical marketing. We were only taking on essentially any client who we thought could pay their bills on time. We were needing a more focused approach. This was the path of least resistance, but it did have [...]
