Creating a Successful Brand Awareness Campaign Many people think that marketing's job is getting their salespeople that first appointment, then letting them take it from there. However, there’s a lot more involved in the process, which includes your brand and getting it right can make or break your business. The AIDA principle is a good [...]
How to Hire the Perfect Web Designer for Your MSP Hiring a web designer for an MSP is never an easy process. This is because the industry is both extremely diverse, but also exceptionally specific. For example, MSPs can focus on one vertical, like medical, dental or accounting, or they can service anyone who needs [...]
Defining Your Offering is a Make-or-Break Step for MSPS What is your offering as an MSP? What sets you apart from the competition? Response time? Price? Tech knowledge? Perhaps it’s how your team speaks to people in plain English? Maybe you feel like you’re better at building relationships with clients. Unfortunately, that’s exactly what your [...]
How MSPs can Choose the Perfect Vertical MSPs can boost their business prospects exponentially by focusing on a specific vertical that's perfect for them. But choosing where to focus their efforts can be daunting. With so many worthwhile industries that can be targeted, and so much at stake, it can be difficult to know where [...]
Why MSPs should Target Verticals Targeting verticals should be easy. One of our earliest challenges at CharTec was vertical marketing. We were only taking on essentially any client who we thought could pay their bills on time. We were needing a more focused approach. This was the path of least resistance, but it did have [...]
We have a saying in marketing that we create rainbows and unicorns, and we like to think it’s true. I mean, who do you turn to in the clutch when you need to have an event display created with zero notice and very little specifications? Who’s your go to when someone leaves a nasty review [...]
CharTec Knows Marketing for MSPs Marketing for Managed Service Providers can be fun, though challenging. Some MSP owners are afraid to market their businesses because they just don’t know where to start. They don’t have a list yet, there are way too many tactics out there for them to choose from, and they’re not exactly [...]
MSP owners tend to play a game of ping-pong when it comes to their marketing, testing out different providers until they meet one they think is going to deliver blazing hot leads ready to sign at a mere glimpse of a salesperson even if they completely botch the sales process. Then, when that provider doesn’t [...]
Attention! October is Cybersecurity Awareness Month. This is not a drill. For the past 16 years, the government and businesses have collaborated to support cybersecurity awareness for enterprises and consumers. As an IT company, this month fits you about as well as Wine Wednesday fits any worn-down parent trying to do it all. The only [...]
You have your head buried deep in your business and grown into more than the one-man-shop you started as. You have a handful of employees on payroll and you're looking for new ways to grow. Maybe you're near or have crossed that magical threshold of a million dollars annually. And maybe now you're thinking of [...]
