One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward organic content. Many feel that if they throw money on an advertisement it will automatically bring up the number of followers and in turn translate into business conversions. [...]
Recently I sat in on a sales training seminar and when the topic of marketing came up, the instructor asked, “How many of you have personal Facebook pages?” All twenty students raised their hands. The instructor then asked, “How many of you have Facebook BUSINESS pages?” One hand slowly went up. As a member of a marketing [...]
Mobile accessibility for websites is very important in today’s internet culture. More than 50% of website traffic comes from mobile phones. Considering that is more than half of people, if your website is not mobile friendly it’s likely that you are losing potential customers and people searching for information. Not only that, but your SEO takes a [...]
“Hey Siri, how late is Walmart open til?” or “Alexa, where is the closest grocery store?” These kinds of phrases are quickly taking over search engine optimization and changing the content game for everyone active on the internet. It’s especially tricky for business owners who are already overwhelmed by the idea of SEO or marketing in [...]
Whether or not you have a full sales and/or marketing team, it is crucial to begin forecasting for 2019 in these areas. This will make your life so much easier as the months roll by next year. Not only will it keep you on track but it will keep your employees accountable as well. Also, [...]
So, you’ve taken time to look at 2018 and evaluate what worked for you and what didn’t. You have jotted down all the things you’d like to change as well as the great things you accomplished and don’t want to change. Congratulations, that’s one of the hardest parts to start! Now that you’ve gotten that [...]
A large-scale data breach has the power to cripple any organization, regardless of size. Unfortunately, these data breaches usually start with compromised credentials sold to the highest bidder on the Dark Web. Right now, all that stands in the way of your customers and a potentially massive and costly breach is a few passwords… but [...]
The fourth quarter is a great time to reflect on the past year and any gambles you or your business made. It’s important to take notice of anything negative and turn it around before you leap into 2019. There are several items to look at when assessing how you will enter the new year, but [...]
Most companies have felt the sting of uncertainty when dealing with in-house marketing efforts. Marketing can be confusing and overwhelming for business owners. Just when you thought you hired the perfect candidate for in-house marketing, you find out they either have no clue how to get your business to the next level, or its too much for [...]
What came first, the chicken or the egg? Or what comes first sales or marketing? Both seem to be a hot ticket debate just waiting to happen. However, there is no reason it has to be this way because realistically the two should be working together for optimal company growth and success. With all the fuss [...]
