So, you’ve taken time to look at 2018 and evaluate what worked for you and what didn’t. You have jotted down all the things you’d like to change as well as the great things you accomplished and don’t want to change. Congratulations, that’s one of the hardest parts to start! Now that you’ve gotten that [...]
A large-scale data breach has the power to cripple any organization, regardless of size. Unfortunately, these data breaches usually start with compromised credentials sold to the highest bidder on the Dark Web. Right now, all that stands in the way of your customers and a potentially massive and costly breach is a few passwords… but [...]
The fourth quarter is a great time to reflect on the past year and any gambles you or your business made. It’s important to take notice of anything negative and turn it around before you leap into 2019. There are several items to look at when assessing how you will enter the new year, but [...]
Most companies have felt the sting of uncertainty when dealing with in-house marketing efforts. Marketing can be confusing and overwhelming for business owners. Just when you thought you hired the perfect candidate for in-house marketing, you find out they either have no clue how to get your business to the next level, or its too much for [...]
What came first, the chicken or the egg? Or what comes first sales or marketing? Both seem to be a hot ticket debate just waiting to happen. However, there is no reason it has to be this way because realistically the two should be working together for optimal company growth and success. With all the fuss [...]
Since 2019 is rapidly gaining on us it’s time to take a good hard look at your marketing efforts. During the course of the year, marketing tends to get pushed to the side to allow time for more immediately important items. Often this is done sort of unconsciously, you don’t see the immediate value, so [...]
Copier and print companies are on the brink of an industry shift. What companies do now will likely affect the business in the long run. Many are catching onto the trend and venturing into the Managed Print Services sector. Considering the success of many MSPs as well as the available equipment inventory copy companies currently [...]
National holidays and awareness months are a gift for marketers. They basically create the campaign themselves. October is National Cyber Security Awareness Month which creates the perfect situation to ramp up efforts and grab the attention of your audiences. There are several ways you can use awareness holidays to your advantage. For this one specifically, [...]
In today’s society, it is extremely hard to imagine business without the Internet. However, a couple of years ago many people saw the world wide web as a fad, being nothing more than “a trendy and oversold” community. Let’s rewind to 1995, the year in which scientist/author, Clifford Stoll, published his book tittle: Silicon Snake Oil: [...]
If you ask any MSP what their biggest headache is, I can guarantee generating new leads is right up there. Leads are potential prospects who express an interest in your products or services. These are individuals or organizations that can become lifelong, loyal customers…if you play your cards right. Have you done everything you can [...]
