Over the past few weeks, we've been exploring the use of press releases in your overall marketing strategy for selling managed services. We've started from the very beginning to better understand what a press release actually is and gone through the steps of developing a release for publication. In this article, we will go over [...]
You've probably caught on by now but just to make sure we're all on the same page, this is the second article of three about press releases and why you, as an MSP need them. Over the past few weeks, we've been exploring the use of press releases in your overall marketing strategy for selling [...]
Over the past quarter, we've been blogging quite a bit about Sales & Marketing for the Managed Service Provider and have been met with so much enthusiasm that we thought we'd run the most popular articles all in one blog post. If you haven't already checked out the links below, now's your chance to catch [...]
If you ask me in 2018, the media gets a really bad rap for all the value they add to our everyday lives and especially the potential value they offer to our businesses. Running truly effective marketing campaigns can become very costly very quickly but there are definitely some tactics you can put into play [...]
Do you like spaghetti? Have you ever thrown against a wall? What if your marketing strategy was as simple as that…? You do business with whatever noodles stick to the wall (hypothetically speaking of course). Sounds ridiculous, doesn’t it? If you don’t have a very clear understanding of your decision makers and what makes them [...]
A few years ago when you started your MSP, you set yourself up on all of the popular social media platforms in good faith that you’d figure it all out someday... but so far, “someday” hasn’t happened. Since setting those profiles up, you’ve somehow managed to collect a handful of unfamiliar followers but that’s as [...]
You've likely heard of LinkedIn, the business-oriented social networking website that many people use for keeping in touch with business associates, clients, and former colleagues. But is this LinkedIn's only use? Or can you use it in other ways to grow yourself professionally and help your organization to network more effectively? Since it's inception in [...]
How hard is your personal LinkedIn profile working for you? Does it keep your phone ringing off the hook? Are prospects trying to bust down your door to do business with you? No? ...then you're doing it all wrong. You sell managed services and need as many tools in your selling toolbox as possible. Whether [...]
As we know, promoting your brand is one of the single most important things you can do. In this digital world, it is about who can remember you and what they remember from you. You not only want to engage and provide value, you also want to ensure customers leave with a good taste in [...]
It’s no secret that first impressions speak volumes. In our case, you want the first impression of you and your business to be one that your prospects can’t ignore. That’s where your marketing message comes into play. It’s important to massage and tailor your marketing message so that it builds interest, but doesn’t give away [...]
