Academy Cybersecurity Pre-Day Agenda

Page is regularly updated; sessions subject to change.

December 3, 2019

12:00 pm – 12:30 pm

Check in in at CharTec: 1600 Mill Rock Way, Bakersfield, CA 93311. We’ll have a swag bag ready for you.

12:30 pm – 12:45 pm

by: Nick Points

What are you hoping to take away from this Cybersecurity Pre-Day? We’ll go over our planned agenda as well as hear your expectations about the event.

Nick Points

12:45 pm – 1:45 pm

by: Jennifer Bleam

You probably have your antivirus, firewall, backup and disaster recovery offerings locked down. However, today’s cybersecurity environment calls for a lot more intensive product suite. We’ll go through everything you need to include from employee training to dark web monitoring. We’ll also cover how you should price the offering, including the margins you can expect.

Jennifer Bleam

1:45 pm – 2:45 pm

by: Emalee Sugano

How do you generate leads and get people curious to learn more about your cybersecurity offering? Together, we’ll walk through the details of one of our most successful cybersecurity campaigns. We’ll show you how to position yourself as a security expert, as well as stand out from competitors that are trying to sell the same thing.

Emalee Sugano, Jennifer Bleam

2:45 pm – 3:00 pm

Enjoy a snack or a beverage and give your mind a break.

3:00 pm – 4:00 pm

by: Nick Points and Jennifer Bleam

You’re accustomed to selling managed services, but how do you add cybersecurity to your sales process for existing customers, as well as prospects? How do you convince your current customer that they need this service that is above and beyond their existing all you can eat agreement? What Discovery questions do you need to ask to uncover painpoints? We’ll deliver the scripts to make this all very easy.

Nick Points, Jennifer Bleam

4:00 pm – 4:45 pm

by: Dan Martin

Who is responsible for delivering your cybersecurity offering? Are you safer bringing on a third party or handling things in house? How do you bring your team up to speed to meet service expectations? This new offering wil require new expertise. Make sure your team is ready to deploy effectively.

Dan Martin

4:45 pm – 5:00 pm

by: Nick Points, Jennifer Bleam 

Did we meet all of your expectations? We’ll answer any lingering questions and tie up loose ends from the day.

Nick Points, Jennifer Bleam