As MSP business owners and leaders yourselves, you’re well aware of how other owners might think. However, we as Managed Service Providers often find ourselves reverting to selling based on technical benefits. What owners want to know is how “the cloud,” this mysterious and unknown place, will keep their data more private and secure than a physical server in their office. The truth is that it won’t. (Yes, you read that right) In this blog, we’ll explore when to sell cloud solutions and how to communicate effectively with owners about the key points they care about.

 

All too often, we get caught up in wondering when to sell Cloud Solutions that we think are meant for everyone. For instance, as a cloud vendor, we could tout our Tier III Data Center with Quad 9 uptime and redundant backups, but that’s not what you want to hear. In fact, you probably just skimmed through that line because you don’t care… nor do your prospects. Most companies don’t even need Backup & Disaster Recovery or the high level of security that a Tier III Data center provides.

 

At CorKat Cloud, we provide customized solutions because what works for some may not work for others. That said, let’s discuss WHEN to move to the cloud and key points that the business owner would care about. Some of our partners have moved their clients to the cloud when they:

 

  1. Have remote workers:

    • If the company has employees who work from different locations, like from home or while traveling, moving to the cloud can make it easier for them to securely access the same files and applications as if they were in the office. During the pandemic, our clients who were “cloud ready” had their workers online and working seamlessly, as opposed to other companies who had to suspend or halt operations for extended periods while they attempted to get remote workers online. This is a good opportunity to sell cloud solutions.

 

  1. Need to migrate:

    • When a company decides to migrate its existing computer systems, data, and applications to a new platform or environment, moving to the cloud can be beneficial during this process because it offers a smoother transition and often provides better scalability and flexibility compared to traditional on-premises systems.

 

  1. Are refreshing their server:

    • Servers are like powerful computers that store and manage data, applications, and services for a network of computers. Over time, servers can become outdated or inefficient. Refreshing them means upgrading or replacing them with newer, more efficient ones. Moving to the cloud during this process can streamline operations, reduce costs, and offer more advanced features without the need for investing in physical hardware.

 

  1. Need to meet cyber requirements:

    • Cyber requirements refer to the standards and regulations that companies must comply with to ensure the security and privacy of their data and systems. Moving to the cloud can help meet these requirements by providing advanced security features, regular updates, and compliance certifications. It can enhance data protection, reduce the risk of cyber threats, and ensure that sensitive information is stored and accessed securely.

 

Happy Client quote:

“We made the switch to CorKat Cloud over 5 years ago for our own hosting needs, as well as for our clients, and couldn’t be happier. We’ve experienced 100% uptime and enjoy working with the CorKat team. Every interaction has been nothing short of exceptional!” – Nick P.

 

Final Thoughts on When to Sell Cloud Solutions 

In conclusion, understanding when to sell cloud solutions to business owners requires a shift in focus from technical features to addressing their concerns about privacy, security, and practicality. By offering customized solutions and highlighting key benefits such as improved accessibility, scalability, cost-effectiveness, and enhanced security measures, you can effectively meet the needs of different businesses at various stages of their technological evolution. Whether it’s accommodating remote employees, facilitating system migrations, refreshing server infrastructure, or meeting stringent cyber requirements, the cloud offers a versatile solution that aligns with the evolving needs and challenges of modern businesses. Contact us for a FREE cloud strategy planning session.