We are in a transformational stage in the global MSP market. Instead of getting caught up in the dread and discussion of an economic landscape that is filled with words like “recession”, “market decline”, and “unemployment”, our Academy focuses on things you can execute in the second half of 2023. This will allow you to [...]
Few things are more powerful for motivating sales representatives than a good compensation plan. For MSPs, the most successful way to create winning compensation plans is to align businesses' interests with those of sales reps. Some business owners wonder why they should pay salespeople to do what they were hired to do in the [...]
Statistics show that AI technology can boost and help your MSP company's productivity by as much as 40 percent, according to Brandi Rogers, Marketing Director of CharTec. It can collect customer insights to anticipate your customer's next moves. It's also very useful with automation, which can facilitate scaling. Nobody can do everything all the time. [...]
Securing an appointment with a lead is a major victory, and the last thing you want to do is waste your marketing efforts by going in and blowing it. While there are certainly times when the outcome of a deal is beyond your control, there are plenty of ways you can stack the odds in [...]
CharTec is excited to announce we have won two AVA Digital Awards 2023 for our Marketing Efforts. Out of 2,700 entries, we won awards in Two Categories: Individual Achievement, and Digital Marketing Campaigns. The AVA Digital Awards 2023 were for helping our Premium Marketing Member, Macatawa Technologies, increase their lead generation and overall sales through [...]
Bakersfield, Calif. February 07, 2023 – Congratulations to CharTec’s Brandi Rogers, Director of Marketing, and Nick Points, Director of Sales! We are pleased to announce that Nick and Brandi have been named to CRN’s Channel Chiefs list for 2023. This is a tremendous achievement for each of them. This yearly exclusive list celebrates IT channel [...]
Security is a critical component of any business, regardless of the size or industry. With cybercrime on the rise, it’s more important than ever to make sure your business’s data and systems are secure. But why is security so important? What does good security protect you from? Keep reading to find out three key reasons [...]
In almost every business, there will come a time when customers need to be reminded of late payments. Whether it’s because of an oversight, a lack of funds, or a deep dissatisfaction with your service, this is never a fun situation for you to find yourself in. We collected some tips that might be helpful [...]
How should your MSP define its marketing budget? There are several popular approaches to budgeting for marketing, but not all of them work for MSPs. Keep reading as we discuss why some methods fail, and we will offer a few suggestions to point you in the right direction. Percentage of revenue Many MSPs [...]
Social media evolved for us to keep in touch with our friends when it first emerged but has quickly become one of the most important digital marketing tools that modern businesses have available. Many SMBs and MSP have increasingly turned to social media marketing to help with their marketing and branding. A social media presence, [...]
