Using Campaigns to Generate Leads and Open Doors Getting your foot in the door is one of the biggest challenges marketers face. One good approach is launching regular campaigns to generate interest and leads in your offerings. CharTec adds a new campaign every month, and we go about it in a very methodical fashion. After [...]
One of the key factors that contribute to CharTec’s growth is that we partner with the best companies in the Managed Service industry. When we decide to use someone’s services, that means we have tested them hard, in real-world settings. If they make it through that, we highly recommend them to you! RapidFireTools has been [...]
Creating a Successful Brand Awareness Campaign Many people think that marketing's job is getting their salespeople that first appointment, then letting them take it from there. However, there’s a lot more involved in the process, which includes your brand and getting it right can make or break your business. The AIDA principle is a good [...]
Is Giving Clients Too Many Choices Working Against You? Many Managed Service Providers use tiered systems to delineate their offerings. On the surface, it sounds like a good idea to give clients lots of choices. After all, with more options, they’re more likely to find something they need, right? Wrong. This is a common mistake [...]
How to Hire the Perfect Web Designer for Your MSP Hiring a web designer for an MSP is never an easy process. This is because the industry is both extremely diverse, but also exceptionally specific. For example, MSPs can focus on one vertical, like medical, dental or accounting, or they can service anyone who needs [...]
Defining Your Offering is a Make-or-Break Step for MSPS What is your offering as an MSP? What sets you apart from the competition? Response time? Price? Tech knowledge? Perhaps it’s how your team speaks to people in plain English? Maybe you feel like you’re better at building relationships with clients. Unfortunately, that’s exactly what your [...]
Break-Fix Services: 4 Reasons to Shift from Break-Fix to Managed Services The IT service industry is a great place to be in right now – there's no question about it. And when a business goes well, it might not seem like the right moment to shift to a different model. However, if your company spends [...]
How MSPs can Choose the Perfect Vertical MSPs can boost their business prospects exponentially by focusing on a specific vertical that's perfect for them. But choosing where to focus their efforts can be daunting. With so many worthwhile industries that can be targeted, and so much at stake, it can be difficult to know where [...]
Why MSPs should Target Verticals Targeting verticals should be easy. One of our earliest challenges at CharTec was vertical marketing. We were only taking on essentially any client who we thought could pay their bills on time. We were needing a more focused approach. This was the path of least resistance, but it did have [...]
If there’s one thing we’ve learned from the COVID-19 pandemic, it’s that working remotely is not the future, it is here now. This approach is not new, but massive volumes of workers were essentially forced into working remote last year, and now that they’ve seen the light, the work landscape is forever changed. In this blog, we'll cover a discussion [...]
