Most of us have been there. You’re in front of a prospect and likely in the presentation phase of the sales process when you need to make a substantial point that would likely illustrate their need for your services but instead of backing your point with examples and facts, you throw out a filler phrase like, “…so on and so forth”.  Your prospect may understand the general idea you’re trying to express but only at a very high level because you have not done your job in detailing the magnitude or totality of the situation to them.

Alex Rogers, CEO of CharTec has a great “go-to” tip, ensuring you make the most of every statement… every time. Don’t lose credibility by generalizing their need for your services.