Getting your foot in the door is one of the biggest challenges when campaign marketing for MSP. When most businesses see a Managed Service Provider knocking on their door, they run and hide! One approach to getting new clients to notice you is by launching regular campaigns to generate interest in your offerings. At CharTec, [...]
Your discovery is the most important step in the sales process. While it’s true that all the different parts of the sales process need to come together for success, you won’t get off the ground without a solid approach to discovery. However, even if you've already nailed this aspect, you may struggle to adapt to [...]
There’s an art to the MSP discovery sales process. You need to use the right approach. Talk to the right people and ask the right questions. For many MSP salespeople, it's the last part of this equation that can prove the trickiest – yet getting it wrong can completely derail your chances of clinching [...]
Few things are more frustrating in MSP sales than when a client who seemed like a sure bet ends up walking away. All too often, it happens because you’ve made a mistake during the sales process. You rarely get a second chance with a client. But before you give up, here are four ways [...]
In recent years, video has transitioned from being a nice extra feature you could add to your marketing plan to get your name and services out to the public. While many MSPs have been reluctant to embrace video, it is becoming increasingly clear that video marketing is here to stay, and you need to master [...]
Some new sales hires may look great on paper and nail their interview, but once they're out representing your MSP, they falter. Using effective interviewing strategies can go a long way toward improving your chances of making good choices, but even the most experienced sales managers sometimes make the wrong hiring choice. When that happens, [...]
Managing Sales Teams Managing salespeople can be extremely challenging, even when you have a great team behind you. It's even more complicated when you juggle sales leadership with other responsibilities. Some people who own MSPs often try to run their businesses and keep an eye on service and delivery at the same time. This means [...]
Marketing, in general, is misunderstood. If you ask five different people what the term means, you’ll probably get five different answers. Some might equate it to branding, while others may think of it more as campaigns. And while it does include many of these elements, marketing is a much broader pursuit with lots of moving [...]
With the beginning of a new year comes high hopes of taking better steps than we did the year before. This hope is true both in our personal lives and at work. And for many MSPs, the start of a new year is the perfect time to look ahead at reaching new heights of success. [...]
If there’s one tool that can completely transform MSP sales management, it’s DISC. This simple metric has many uses. It can identify the most effective salespeople in a group of applicants. Salespeople can find the best way to connect to prospects and close deals. And Sales Managers will know which applicants are hunters and which [...]
